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Playtika Holding Corp. PLTK Sales & Marketing

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Other financials

Income statement

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Revenue$744.7M+5.5%
Gross profit$552.5M+8.6%
Operating income-$49.6M-173%
Net income-$57.5M-288%
EPS (diluted)-$0.15-287%

Balance sheet

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Cash & equivalents$779.2M+79.2%
Total debt$2.5B0.0%
Total equity-$463.1M-295%
Total assets$3.7B+3.1%

Cash flow

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Operating cash flow$22.8M+21.3%
CapEx$5.7M-45.2%
Free cash flow$17.1M+104%

Valuation

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Market cap$1.46B-13.7%
Enterprise value$3.21B-15.3%
P/S0.5×-0.1×

Profitability

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Gross margin73%+0.4pp
Operating margin-4.4%-18.3pp
Net margin-10.5%
FCF margin19.3%+2.4pp

Returns & leverage

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Return on equity68.2%
Debt / equity-5.4×
Current ratio1.2×-0.6×

Where this comes from

Reported directly by Playtika Holding Corp. in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Playtika Holding Corp.’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Playtika Holding Corp.'s sales & marketing?
Playtika Holding Corp. (PLTK) reported sales & marketing of $360.6M in Q1 2026.
How has Playtika Holding Corp.'s sales & marketing changed year-over-year?
Playtika Holding Corp.'s sales & marketing increased by 32.7% year-over-year, from $271.8M to $360.6M.
What is the long-term trend for Playtika Holding Corp.'s sales & marketing?
Over 4 years (2021 to 2025), Playtika Holding Corp.'s sales & marketing has grown at a 13.0% compound annual growth rate (CAGR), from $581.7M to $949.8M.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.