Operating Expenses
Sales & Marketing
Applovin Corporation Sales & Marketing increased by 25.1% to $60.75M in Q1 2026 compared to the prior quarter. Year-over-year, this metric declined by 66.8%, from $182.96M to $60.75M. Over 3 years (FY 2021 to FY 2024), Sales & Marketing shows a downward trend with a -9.1% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2013
Last reportedQ4 2025
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
selling_and_marketingHistorical Data
19 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $265.46M | $285.22M | $313.69M | $290.13M | $232.10M | $196.79M | $200.54M | $202.98M | $192.43M | $212.35M | $222.96M | $226.69M | $202.11M | $205.75M | $214.66M | $182.96M | $46.92M | $48.58M | $60.75M |
| QoQ Change | — | +7.4% | +10.0% | -7.5% | -20.0% | -15.2% | +1.9% | +1.2% | -5.2% | +10.4% | +5.0% | +1.7% | -10.8% | +1.8% | +4.3% | -14.8% | -74.4% | +3.5% | +25.1% |
| YoY Change | — | — | — | — | -12.6% | -31.0% | -36.1% | -30.0% | -17.1% | +7.9% | +11.2% | +11.7% | +5.0% | -3.1% | -3.7% | -19.3% | -76.8% | -76.4% | -66.8% |
Range$46.92M – $313.69M
CAGR-27.9%
Avg YoY Growth-22.5%
Median YoY Growth-17.1%
Current Streak2 quarters growth
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Applovin Corporation's sales & marketing?
- Applovin Corporation (APP) reported sales & marketing of $60.75M in Q1 2026.
- How has Applovin Corporation's sales & marketing changed year-over-year?
- Applovin Corporation's sales & marketing decreased by 66.8% year-over-year, from $182.96M to $60.75M.
- What is the long-term trend for Applovin Corporation's sales & marketing?
- Over 3 years (2021 to 2024), Applovin Corporation's sales & marketing has grown at a -9.1% compound annual growth rate (CAGR), from $1.13B to $849.21M.
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.