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Applovin Corporation APP Sales & Marketing

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Other financials

Income statement

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Revenue$1.8B+59.0%
Gross profit$1.6B+62.7%
Operating income$1.4B+71.4%
Net income$1.2B+109%
EPS (diluted)$3.56+113%

Balance sheet

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Cash & equivalents$2.8B+408%
Total debt$3.5B-5.3%
Total equity$2.4B+311%
Total assets$7.7B+35.1%

Cash flow

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Operating cash flow$1.3B+55.3%
CapEx$1.2M+389%
Free cash flow$523.6M+52.3%

Valuation

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Market cap$174.83B+49.8%
Enterprise value$175.59B+47.5%
P/E44.1×-3.9×
P/S28.4×+0.9×

Profitability

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Gross margin88.4%+3.2pp
Operating margin77.1%+12.7pp
Net margin64.3%+12.5pp
FCF margin58.1%—

Returns & leverage

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Return on equity269.7%-17.8pp
Debt / equity1.5×-5.0×
Current ratio3.2×+1.6×

Where this comes from

Reported directly by Applovin Corporation in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Applovin Corporation’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Applovin Corporation's sales & marketing?
Applovin Corporation (APP) reported sales & marketing of $60.75M in Q1 2026.
How has Applovin Corporation's sales & marketing changed year-over-year?
Applovin Corporation's sales & marketing increased by 2.3% year-over-year, from $59.38M to $60.75M.
What is the long-term trend for Applovin Corporation's sales & marketing?
Over 3 years (2021 to 2025), Applovin Corporation's sales & marketing has grown at a -43.5% compound annual growth rate (CAGR), from $1.13B to $203.65M.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.