What is Playstudios's sales & marketing?

Playstudios (MYPS) reported sales & marketing of $21.03M in Q1 2026.

How has Playstudios's sales & marketing changed year-over-year?

Playstudios's sales & marketing increased by 59.7% year-over-year, from $13.17M to $21.03M.

What is the long-term trend for Playstudios's sales & marketing?

Over 4 years (2021 to 2025), Playstudios's sales & marketing has grown at a -8.5% compound annual growth rate (CAGR), from $79.04M to $55.48M.

What does sales & marketing mean?

Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.

Playstudios MYPS Sales & Marketing

Sales & Marketing at other companies

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$254M+8.5%

MicrosoftMSFT

$6.81B+9.7%

Take-Two Interactive SoftwareTTWO

$392.2M-2.5%

Playtika Holding Corp.PLTK

$360.6M+32.7%

CPH

Canterbury Park Holding CorporationCPHC

$134.45K-24.1%

Rush Street InteractiveRSI

$47.39M+12.5%

Other financials

Income statement

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Revenue$58.4M-6.9%

Gross profit$46.4M-1.2%

Operating income-$13.3M-385%

Net income-$10.7M-271%

EPS (diluted)-$0.08-300%

Balance sheet

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Cash & equivalents$104.3M-3.2%

Total debt$6.9M-23.5%

Total equity$219.3M-10.1%

Total assets$282.4M-10.0%

Cash flow

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Operating cash flow$3.7M+12.7%

CapEx$66.0K-44.1%

Free cash flow$3.7M+14.8%

Valuation

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Market cap$64.23M-51.8%

Enterprise value-$33.16M-126%

P/S0.3×-0.2×

Profitability

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Gross margin76.7%+2.1pp

Operating margin-14.9%+3.9pp

Net margin-15.8%+10.4pp

FCF margin11.2%-3.9pp

Returns & leverage

See full

Return on equity-15.7%+8.5pp

Debt / equity0×0.0×

Current ratio3×-0.6×

Where this comes from

Reported directly by Playstudios in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Playstudios’s 10-Q, filed May 11, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Playstudios's sales & marketing?: Playstudios (MYPS) reported sales & marketing of $21.03M in Q1 2026.
How has Playstudios's sales & marketing changed year-over-year?: Playstudios's sales & marketing increased by 59.7% year-over-year, from $13.17M to $21.03M.
What is the long-term trend for Playstudios's sales & marketing?: Over 4 years (2021 to 2025), Playstudios's sales & marketing has grown at a -8.5% compound annual growth rate (CAGR), from $79.04M to $55.48M.
What does sales & marketing mean?: Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.