Philip Morris International Marketing, Administration and Research Costs decreased by 16.7% to $2.86B in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 17.7%, from $2.43B to $2.86B. Over 4 years (FY 2021 to FY 2025), Marketing, Administration and Research Costs shows an upward trend with a 9.6% CAGR.
pm_marketing_admin_and_research_costs| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $2.09B | $2.07B | $2.35B | $1.84B | $2.13B | $2.13B | $2.02B | $2.25B | $2.51B | $2.61B | $2.70B | $2.55B | $2.68B | $2.89B | $3.02B | $2.43B | $3.11B | $3.10B | $3.43B | $2.86B |
| QoQ Change | — | -1.1% | +13.5% | -21.7% | +15.7% | +0.0% | -5.3% | +11.6% | +11.5% | +3.9% | +3.5% | -5.3% | +4.9% | +7.9% | +4.6% | -19.7% | +28.0% | -0.4% | +10.8% | -16.7% |
| YoY Change | — | — | — | — | +1.7% | +2.8% | -14.2% | +22.3% | +17.9% | +22.4% | +33.7% | +13.5% | +6.8% | +10.9% | +12.2% | -4.9% | +16.0% | +7.1% | +13.4% | +17.7% |
| Segment | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 |
|---|---|---|---|---|---|---|---|---|
| Europe | $1.02B | $1.15B | $1.26B | $1.24B | $1.14B | $1.40B | $1.39B | $1.47B |
| SSEA, CIS & MEA | $649.00M | $569.00M | $643.00M | $658.00M | $623.00M | $685.00M | $679.00M | $778.00M |
| Americas | $543.00M | $566.00M | $639.00M | $707.00M | $623.00M | $661.00M | $635.00M | $716.00M |
| EA, AU & PMI GTR | $344.00M | $392.00M | $346.00M | — | $330.00M | $366.00M | $387.00M | $462.00M |
| EA, AU & PMI DF | $376.00M | $376.00M | $376.00M | $376.00M | — | — | — | — |
| Wellness and Healthcare | $114.00M | $114.00M | $114.00M | $114.00M | — | — | — | — |
| Total | $2.55B | $2.68B | $2.89B | $3.02B | $2.43B | $3.11B | $3.10B | $3.43B |
EA, AU & PMI DF, Wellness and Healthcare are derived from annual filings.
Americas, EA, AU & PMI DF, EA, AU & PMI GTR, Europe, SSEA, CIS & MEA, Wellness and Healthcare were previously reported and have since been discontinued or reclassified. Only currently active segments are shown in the chart.