Discontinued — last reported Q4 '25
Business Segments · Goodwill (Note 4)
EA, AU & PMI GTR — Goodwill (Note 4)
Philip Morris International EA, AU & PMI GTR — Goodwill (Note 4) decreased by 0.9% to $461M in Q4 2025 compared to the prior quarter. Year-over-year, this metric declined by 1.9%, from $470M to $461M.
Analysis
StatementSegment
CategoryCapital Allocation
SignalContext dependent
VolatilityStable
First reportedQ4 2023
Last reportedQ4 2025Feb 6, 2026
Rolls up toGoodwill
How to read this metric
An increase suggests recent M&A activity, while a decrease may indicate impairment or amortization.
Detailed definition
Represents the intangible asset value recorded when the segment acquires another business for a price higher than the fa...
Peer comparison
Standard across multinational corporations reporting segment-level intangible assets.
Metric ID:
pm_segment_ea_au_pmi_gtr_goodwill_note_4Historical Data
6 periods
| Q4 '23 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|
| Value | $492M | $470M | $467M | $475M | $465M | $461M |
| QoQ Change | — | -4.5% | -0.6% | +1.7% | -2.1% | -0.9% |
| YoY Change | — | -4.5% | — | — | — | -1.9% |
Range$461M – $492M
CAGR-5.1%
Avg YoY Growth-3.2%
Median YoY Growth-3.2%
Current Streak2 quarters decline
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Frequently Asked Questions
- What is Philip Morris International's ea, au & pmi gtr — goodwill (note 4)?
- Philip Morris International (PM) reported ea, au & pmi gtr — goodwill (note 4) of $461M in Q4 2025.
- How has Philip Morris International's ea, au & pmi gtr — goodwill (note 4) changed year-over-year?
- Philip Morris International's ea, au & pmi gtr — goodwill (note 4) decreased by 1.9% year-over-year, from $470M to $461M.
- What does ea, au & pmi gtr — goodwill (note 4) mean?
- The excess purchase price paid for acquisitions attributed to this specific business segment.