Philip Morris International EA, AU & PMI GTR — Goodwill (Note 4) decreased by 0.9% to $461.00M in Q4 2025 compared to the prior quarter. Year-over-year, this metric declined by 1.9%, from $470.00M to $461.00M.
An increase suggests recent M&A activity, while a decrease may indicate impairment or amortization.
Represents the intangible asset value recorded when the segment acquires another business for a price higher than the fa...
Standard across multinational corporations reporting segment-level intangible assets.
pm_segment_ea_au_pmi_gtr_goodwill_note_4| Q4 '23 | Q4 '24 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|
| Value | $492.00M | $470.00M | $475.00M | $465.00M | $461.00M |
| QoQ Change | — | -4.5% | +1.1% | -2.1% | -0.9% |
| YoY Change | — | -4.5% | — | — | -1.9% |
We use cookies for analytics. See our Privacy and Cookie Policy.