Discontinued — last reported Q4 '25
Business Segments · Goodwill (Note 4)
Europe — Goodwill (Note 4)
Philip Morris International Europe — Goodwill (Note 4) increased by 1.7% to $4.78B in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 15.7%, from $4.13B to $4.78B. Over 2 years (FY 2023 to FY 2025), Europe — Goodwill (Note 4) shows an upward trend with a 45.8% CAGR.
Analysis
StatementSegment
CategoryCapital Allocation
SignalContext dependent
VolatilityStable
First reportedQ4 2021
Last reportedQ4 2025Feb 6, 2026
Rolls up toGoodwill
How to read this metric
An increase suggests recent acquisitions, while a decrease may indicate impairment or divestiture.
Detailed definition
Represents the carrying value of goodwill allocated to the European geographic segment resulting from past business acqu...
Peer comparison
Standard line item for companies with significant M&A history; peers report this as 'Goodwill' under segment assets.
Metric ID:
pm_segment_europe_goodwill_note_4Historical Data
14 periods
| Q4 '21 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $1.46B | $4.77B | $1.41B | $1.42B | $1.36B | $4.56B | $3.93B | $3.95B | $4.12B | $4.13B | $4.42B | $4.68B | $4.7B | $4.78B |
| QoQ Change | — | +228.1% | -70.6% | +0.9% | -4.3% | +236.3% | -14.0% | +0.5% | +4.5% | +0.2% | +7.0% | +5.9% | +0.3% | +1.7% |
| YoY Change | — | +228.1% | — | — | — | -4.4% | +179.4% | +178.2% | +203.7% | -9.5% | +12.6% | +18.7% | +14.0% | +15.7% |
Range$1.36B – $4.78B
CAGR+44.2%
Avg YoY Growth+83.6%
Median YoY Growth+17.2%
Current Streak7 quarters growth
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Frequently Asked Questions
- What is Philip Morris International's europe — goodwill (note 4)?
- Philip Morris International (PM) reported europe — goodwill (note 4) of $4.78B in Q4 2025.
- How has Philip Morris International's europe — goodwill (note 4) changed year-over-year?
- Philip Morris International's europe — goodwill (note 4) increased by 15.7% year-over-year, from $4.13B to $4.78B.
- What is the long-term trend for Philip Morris International's europe — goodwill (note 4)?
- Over 2 years (2023 to 2025), Philip Morris International's europe — goodwill (note 4) has grown at a 45.8% compound annual growth rate (CAGR), from $8.74B to $18.58B.
- What does europe — goodwill (note 4) mean?
- The total value of intangible assets like brand reputation and customer loyalty recorded for the European business segment.