SSEA, CIS & MEA — Goodwill (Note 4)

Business Segments · Goodwill (Note 4)

Philip Morris International SSEA, CIS & MEA — Goodwill (Note 4) decreased by 0.3% to $3.20B in Q4 2025 compared to the prior quarter. Year-over-year, this metric declined by 1.5%, from $3.25B to $3.20B.

Analysis

StatementSegment
CategoryCapital Allocation
SignalContext dependent
VolatilityStable
First reportedQ4 2022
Last reportedQ4 2025
Rolls up toGoodwill

How to read this metric

An increase suggests recent acquisitions, while a decrease may indicate impairment or divestiture.

Detailed definition

Represents the carrying value of goodwill allocated to the SSEA, CIS & MEA geographic segment. This asset arises from bu...

Peer comparison

Commonly reported as 'Goodwill' by multinational corporations under segment reporting standards.

Metric ID: pm_segment_ssea_cis_mea_goodwill_note_4

Historical Data

9 periods
 Q4 '22Q1 '23Q2 '23Q3 '23Q4 '23Q4 '24Q2 '25Q3 '25Q4 '25
Value$2.87B$2.94B$2.94B$2.84B$2.88B$3.25B$3.28B$3.21B$3.20B
QoQ Change+2.6%-0.2%-3.5%+1.5%+13.0%+0.8%-2.0%-0.3%
YoY Change+0.3%+13.0%-1.5%
Range$2.84B$3.28B
CAGR+5.6%
Avg YoY Growth+3.9%
Median YoY Growth+0.3%
Current Streak2 quarters decline

Frequently Asked Questions

What is Philip Morris International's ssea, cis & mea — goodwill (note 4)?
Philip Morris International (PM) reported ssea, cis & mea — goodwill (note 4) of $3.20B in Q4 2025.
How has Philip Morris International's ssea, cis & mea — goodwill (note 4) changed year-over-year?
Philip Morris International's ssea, cis & mea — goodwill (note 4) decreased by 1.5% year-over-year, from $3.25B to $3.20B.
What does ssea, cis & mea — goodwill (note 4) mean?
The total value of intangible assets like brand reputation and customer loyalty attributed to this specific geographic region.

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