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Discontinued — last reported Q4 '25

Business Segments · Goodwill (Note 4)

SSEA, CIS & MEA — Goodwill (Note 4)

Philip Morris International SSEA, CIS & MEA — Goodwill (Note 4) decreased by 0.3% to $3.2B in Q4 2025 compared to the prior quarter. Year-over-year, this metric declined by 1.5%, from $3.25B to $3.2B. Over 2 years (FY 2023 to FY 2025), SSEA, CIS & MEA — Goodwill (Note 4) shows an upward trend with a 5.5% CAGR.

Analysis

StatementSegment
CategoryCapital Allocation
SignalContext dependent
VolatilityStable
First reportedQ4 2021
Last reportedQ4 2025Feb 6, 2026
Rolls up toGoodwill

How to read this metric

An increase suggests recent acquisitions, while a decrease may indicate impairment or divestiture.

Detailed definition

Represents the carrying value of goodwill allocated to the SSEA, CIS & MEA geographic segment. This asset arises from bu...

Peer comparison

Commonly reported as 'Goodwill' by multinational corporations under segment reporting standards.

Metric ID: pm_segment_ssea_cis_mea_goodwill_note_4

Historical Data

14 periods
 Q4 '21Q4 '22Q1 '23Q2 '23Q3 '23Q4 '23Q1 '24Q2 '24Q3 '24Q4 '24Q1 '25Q2 '25Q3 '25Q4 '25
Value$3.14B$2.87B$2.94B$2.94B$2.84B$2.88B$2.82B$3.23B$3.42B$3.25B$3.22B$3.28B$3.21B$3.2B
QoQ Change-8.7%+2.6%-0.2%-3.5%+1.5%-2.1%+14.6%+5.8%-4.8%-1.0%+1.8%-2.0%-0.3%
YoY Change-8.7%+0.3%-4.3%+9.9%+20.5%+13.0%+14.3%+1.5%-6.0%-1.5%
Range$2.82B$3.42B
CAGR+0.6%
Avg YoY Growth+3.9%
Median YoY Growth+0.9%
Current Streak2 quarters decline

Frequently Asked Questions

What is Philip Morris International's ssea, cis & mea — goodwill (note 4)?
Philip Morris International (PM) reported ssea, cis & mea — goodwill (note 4) of $3.2B in Q4 2025.
How has Philip Morris International's ssea, cis & mea — goodwill (note 4) changed year-over-year?
Philip Morris International's ssea, cis & mea — goodwill (note 4) decreased by 1.5% year-over-year, from $3.25B to $3.2B.
What is the long-term trend for Philip Morris International's ssea, cis & mea — goodwill (note 4)?
Over 2 years (2023 to 2025), Philip Morris International's ssea, cis & mea — goodwill (note 4) has grown at a 5.5% compound annual growth rate (CAGR), from $11.59B to $12.91B.
What does ssea, cis & mea — goodwill (note 4) mean?
The total value of intangible assets like brand reputation and customer loyalty attributed to this specific geographic region.