Philip Morris International SSEA, CIS & MEA — Goodwill (Note 4) decreased by 0.3% to $3.20B in Q4 2025 compared to the prior quarter. Year-over-year, this metric declined by 1.5%, from $3.25B to $3.20B.
An increase suggests recent acquisitions, while a decrease may indicate impairment or divestiture.
Represents the carrying value of goodwill allocated to the SSEA, CIS & MEA geographic segment. This asset arises from bu...
Commonly reported as 'Goodwill' by multinational corporations under segment reporting standards.
pm_segment_ssea_cis_mea_goodwill_note_4| Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q4 '24 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|
| Value | $2.87B | $2.94B | $2.94B | $2.84B | $2.88B | $3.25B | $3.28B | $3.21B | $3.20B |
| QoQ Change | — | +2.6% | -0.2% | -3.5% | +1.5% | +13.0% | +0.8% | -2.0% | -0.3% |
| YoY Change | — | — | — | — | +0.3% | +13.0% | — | — | -1.5% |
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