Prudential Financial PRU Annuities — Amortization

Similar metrics at other companies

AMPVariable Annuity — Amortization of deferred acquisition costs

$27M-3.6%

APOIndexed Annuities — Deferred Policy Acquisition Costs, Amortization Expense

$84M+44.8%

LNCAnnuities — Amortization of DAC and VOBA

$119.75M+12.2%

FNFImmediate annuities — Deferred Profit Liability, Amortization

$2M0.0%

FGImmediate annuities — Deferred Profit Liability, Amortization

$2M0.0%

AMPAsset Management — Amortization of deferred acquisition costs

$2M0.0%

Questions, answered.

What is Prudential Financial's annuities — amortization?

Prudential Financial (PRU) reported annuities — amortization of -$6M in Q1 2026.

What does annuities — amortization mean?

This is the general periodic expense associated with the systematic reduction of intangible assets or deferred costs within the annuity segment. It is a broader measure than DAC amortization and captures the consumption of various capitalized assets.