Discontinued — last reported Q4 '24
Business Segments · Deferred Policy Acquisition Costs
Gibraltar Life and Other — Deferred Policy Acquisition Costs
Prudential Financial Gibraltar Life and Other — Deferred Policy Acquisition Costs increased by 2.4% to $4.55B in Q4 2024 compared to the prior quarter. This is a positive signal — higher values indicate stronger performance for this metric.
Analysis
StatementSegment
CategoryProfitability
SignalHigher is better
VolatilityStable
First reportedQ4 2021
Last reportedQ4 2024
Rolls up toDeferred acquisition costs
How to read this metric
An increase suggests higher recent sales activity, while a decrease may indicate lower new business volume or accelerated amortization.
Detailed definition
Represents the capitalized costs directly associated with acquiring new insurance contracts that are deferred and amorti...
Peer comparison
Commonly referred to as DAC in the insurance industry; peers report this as a key asset on the balance sheet.
Metric ID:
pru_segment_gibraltar_life_and_other_deferred_policy_acquisition_costsHistorical Data
4 periods
| Q4 '21 | Q4 '22 | Q4 '23 | Q4 '24 | |
|---|---|---|---|---|
| Value | $4.14B | $4.23B | $4.44B | $4.55B |
| QoQ Change | — | +2.3% | +5.0% | +2.4% |
| YoY Change | — | +2.3% | +5.0% | +2.4% |
Range$4.14B – $4.55B
Avg YoY Growth+3.2%
Median YoY Growth+2.4%
Current Streak3+ quarters growth
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Frequently Asked Questions
- What is Prudential Financial's gibraltar life and other — deferred policy acquisition costs?
- Prudential Financial (PRU) reported gibraltar life and other — deferred policy acquisition costs of $4.55B in Q4 2024.
- What does gibraltar life and other — deferred policy acquisition costs mean?
- The portion of sales and acquisition costs for insurance policies that is spread out over the life of the policy rather than expensed immediately.