What does guaranteed universal life — deposits mean?

This represents the total new premiums or additional funds contributed by policyholders into their Guaranteed Universal Life accounts during the period. It is a key indicator of new business production and customer engagement within this segment.

Prudential Financial PRU Guaranteed Universal Life — Deposits

Other product segments

Variable Universal Life

$386M+13.2%

Annuities

$31M—

Similar metrics at other companies

METUniversal and Variable Universal Life — Deposits

$1.5B+28.0%

BHFUniversal Life Insurance — Premiums and deposits

$34M-10.5%

AMPUniversal Life Insurance — Contract deposits

$26M-7.1%

AMPVariable Universal Life Insurance — Premiums and deposits

$136M+1.5%

AMPVariable Universal Life Insurance — Contract deposits

$80M+23.1%

PFGUniversal Life — Separate Account Liability Premium And Deposit

15,500,000,000%-3,140,000,000pp

Other financials

Income statement

See full

Revenue$15.5B+15.3%

Net income$597.0M-15.6%

EPS (diluted)$1.68-14.3%

Balance sheet

See full

Cash & equivalents$15.9B-0.8%

Total debt$18.9B-3.4%

Total equity$32.0B+7.0%

Total assets$765.40B+3.5%

Cash flow

See full

Operating cash flow$1.0B+140%

Valuation

See full

Market cap$37.6B-0.1%

Enterprise value$40.54B+2.3%

P/E10.9×-11.4×

P/S0.6×0.0×

Profitability

See full

Net margin5.5%—

Returns & leverage

See full

Return on equity11.2%—

Debt / equity0.6×—

Where this comes from

Reported directly by Prudential Financial in its filing.

Tagged under the XBRL concept us-gaap:PolicyholderAccountBalanceIssuance.

The official record: Prudential Financial’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →

Ask your AI about Prudential Financial's guaranteed universal life — deposits.

Connect your AI assistant and compare segments, right in your chat.

Connect your AI

Claude

Questions, answered.

What is Prudential Financial's guaranteed universal life — deposits?: Prudential Financial (PRU) reported guaranteed universal life — deposits of $332M in Q1 2026.
What does guaranteed universal life — deposits mean?: This represents the total new premiums or additional funds contributed by policyholders into their Guaranteed Universal Life accounts during the period. It is a key indicator of new business production and customer engagement within this segment.