Discontinued — last reported Q4 '25
Individual Fixed — Policyholder Account Balance
Prudential Financial Individual Fixed — Policyholder Account Balance increased by 12.7% to $8.24B in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 44.8%, from $5.69B to $8.24B. Over 3 years (FY 2022 to FY 2025), Individual Fixed — Policyholder Account Balance shows an upward trend with a 40.2% CAGR. This is a positive signal — higher values indicate stronger performance for this metric.
Analysis
How to read this metric
Growth indicates successful product sales and retention, while declines may signal market competition or high surrender rates.
Detailed definition
The total value of funds held on behalf of policyholders within fixed annuity and insurance contracts. This balance repr...
Peer comparison
Commonly reported as 'General Account Liabilities' or 'Policyholder Liabilities' by life insurance peers.
pru_segment_individual_fixed_policyholder_account_balanceHistorical Data
| Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $4.65B | $1.92B | $1.84B | $1.90B | $4.64B | $2.27B | $2.53B | $2.81B | $3.12B | $3.88B | $4.41B | $5.17B | $5.69B | $6.17B | $6.69B | $7.31B | $8.24B |
| QoQ Change | — | -58.7% | -4.3% | +3.2% | +144.6% | -51.0% | +11.4% | +10.8% | +11.2% | +24.3% | +13.8% | +17.1% | +10.1% | +8.5% | +8.3% | +9.3% | +12.7% |
| YoY Change | — | — | — | — | -0.2% | +18.3% | +37.7% | +47.8% | -32.8% | +70.6% | +74.2% | +84.2% | +82.3% | +59.2% | +51.6% | +41.5% | +44.8% |
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Frequently Asked Questions
- What is Prudential Financial's individual fixed — policyholder account balance?
- Prudential Financial (PRU) reported individual fixed — policyholder account balance of $8.24B in Q4 2025.
- How has Prudential Financial's individual fixed — policyholder account balance changed year-over-year?
- Prudential Financial's individual fixed — policyholder account balance increased by 44.8% year-over-year, from $5.69B to $8.24B.
- What is the long-term trend for Prudential Financial's individual fixed — policyholder account balance?
- Over 3 years (2022 to 2025), Prudential Financial's individual fixed — policyholder account balance has grown at a 40.2% compound annual growth rate (CAGR), from $10.30B to $28.42B.
- What does individual fixed — policyholder account balance mean?
- The total amount of money held in fixed insurance and annuity accounts for customers.