Discontinued — last reported Q4 '25
Individual Variable — Deposits
Prudential Financial Individual Variable — Deposits decreased by 3.9% to $1.65B in Q4 2025 compared to the prior quarter. Year-over-year, this metric declined by 31.8%, from $2.42B to $1.65B. Over 4 years (FY 2021 to FY 2025), Individual Variable — Deposits shows an upward trend with a 13.7% CAGR. This decline may warrant attention — for this metric, higher values are generally preferred.
Analysis
How to read this metric
Higher deposits indicate strong sales performance and market demand for the company's variable product offerings.
Detailed definition
Measures the total new capital inflows from policyholders into variable insurance and annuity products during a specific...
Peer comparison
A standard metric for asset managers and insurance companies; peers report this as gross sales or new business premiums.
pru_segment_individual_variable_depositsHistorical Data
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $1.08B | $1.08B | $1.08B | $1.19B | $1.53B | $1.04B | $1.02B | $1.04B | $1.19B | $1.21B | $1.19B | $1.63B | $2.13B | $2.15B | $2.42B | $2.23B | $1.64B | $1.72B | $1.65B |
| QoQ Change | — | +0.0% | +0.0% | +10.0% | +28.7% | -32.3% | -1.5% | +2.3% | +13.8% | +2.3% | -1.6% | +36.2% | +30.9% | +0.8% | +12.5% | -7.7% | -26.5% | +4.6% | -3.9% |
| YoY Change | — | — | — | — | +41.6% | -4.2% | -5.7% | -12.4% | -22.5% | +17.2% | +17.1% | +55.9% | +79.4% | +76.9% | +102.3% | +37.1% | -23.0% | -20.1% | -31.8% |
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Frequently Asked Questions
- What is Prudential Financial's individual variable — deposits?
- Prudential Financial (PRU) reported individual variable — deposits of $1.65B in Q4 2025.
- How has Prudential Financial's individual variable — deposits changed year-over-year?
- Prudential Financial's individual variable — deposits decreased by 31.8% year-over-year, from $2.42B to $1.65B.
- What is the long-term trend for Prudential Financial's individual variable — deposits?
- Over 4 years (2021 to 2025), Prudential Financial's individual variable — deposits has grown at a 13.7% compound annual growth rate (CAGR), from $4.33B to $7.23B.
- What does individual variable — deposits mean?
- The total amount of new money invested by customers into insurance and annuity products.