Discontinued — last reported Q4 '25
Individual Variable — Policyholder Account Balance
Prudential Financial Individual Variable — Policyholder Account Balance decreased by 3.8% to $3.00B in Q4 2025 compared to the prior quarter. Year-over-year, this metric declined by 15.0%, from $3.53B to $3.00B. Over 3 years (FY 2022 to FY 2025), Individual Variable — Policyholder Account Balance shows a downward trend with a -27.1% CAGR. This decline may warrant attention — for this metric, higher values are generally preferred.
Analysis
How to read this metric
An increase suggests growth in assets under management and customer participation, while a decrease may indicate net outflows or market value declines.
Detailed definition
This represents the total value of funds held on behalf of policyholders within individual variable insurance and annuit...
Peer comparison
Commonly reported as 'Account Value' or 'Policyholder Liabilities' by major life insurance and annuity providers.
pru_segment_individual_variable_policyholder_account_balanceHistorical Data
| Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $14.13B | $5.96B | $4.77B | $4.71B | $17.52B | $4.48B | $4.33B | $4.21B | $4.05B | $3.92B | $3.78B | $3.66B | $3.53B | $3.40B | $3.26B | $3.12B | $3.00B |
| QoQ Change | — | -57.8% | -19.9% | -1.3% | +272.4% | -74.4% | -3.3% | -2.8% | -3.8% | -3.3% | -3.5% | -3.3% | -3.4% | -3.6% | -4.2% | -4.4% | -3.8% |
| YoY Change | — | — | — | — | +24.1% | -24.8% | -9.1% | -10.5% | -76.9% | -12.5% | -12.8% | -13.2% | -12.8% | -13.1% | -13.7% | -14.7% | -15.0% |
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Frequently Asked Questions
- What is Prudential Financial's individual variable — policyholder account balance?
- Prudential Financial (PRU) reported individual variable — policyholder account balance of $3.00B in Q4 2025.
- How has Prudential Financial's individual variable — policyholder account balance changed year-over-year?
- Prudential Financial's individual variable — policyholder account balance decreased by 15.0% year-over-year, from $3.53B to $3.00B.
- What is the long-term trend for Prudential Financial's individual variable — policyholder account balance?
- Over 3 years (2022 to 2025), Prudential Financial's individual variable — policyholder account balance has grown at a -27.1% compound annual growth rate (CAGR), from $32.95B to $12.79B.
- What does individual variable — policyholder account balance mean?
- The total amount of money held in individual variable insurance and annuity accounts.