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Prudential Financial PRU Life Planner — Balance, EOP, pre-flooring

Discontinued — last reported Q4 '24

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Other financials

Income statement

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Revenue$15.5B+15.3%
Net income$597.0M-15.6%
EPS (diluted)$1.68-14.3%

Balance sheet

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Cash & equivalents$15.9B-0.8%
Total debt$18.9B-3.4%
Total equity$32.0B+7.0%
Total assets$765.40B+3.5%

Cash flow

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Operating cash flow$1.0B+140%

Valuation

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Market cap$37B-14.2%
Enterprise value$39.95B-14.2%
P/E10.7×-7.6×
P/S0.6×-0.1×

Profitability

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Net margin5.5%+1.6pp

Returns & leverage

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Return on equity11.2%+3.0pp
Debt / equity0.6×-0.1×

Where this comes from

Reported directly by Prudential Financial in its filing.

Tagged under the XBRL concept pru:LiabilityForFuturePolicyBenefitBeforeReinsurancePreFlooringAdjustment.

The official record: Prudential Financial’s 10-K, filed February 13, 2025, on SEC EDGAR. View the filing →

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Questions, answered.

What is Prudential Financial's life planner — balance, EOP, pre-flooring?
Prudential Financial (PRU) reported life planner — balance, EOP, pre-flooring of $43.89B in Q4 2024.
How has Prudential Financial's life planner — balance, EOP, pre-flooring changed year-over-year?
Prudential Financial's life planner — balance, EOP, pre-flooring decreased by 13.5% year-over-year, from $50.76B to $43.89B.
What is the long-term trend for Prudential Financial's life planner — balance, EOP, pre-flooring?
Over 2 years (2022 to 2024), Prudential Financial's life planner — balance, EOP, pre-flooring has grown at a -6.0% compound annual growth rate (CAGR), from $208.37B to $184.13B.
What does life planner — balance, EOP, pre-flooring mean?
The total insurance liability balance at the end of the period before specific accounting adjustments.
How do you interpret life planner — balance, EOP, pre-flooring?
Provides a baseline for assessing the total size of the insurance portfolio and potential future cash outflows.
How does life planner — balance, EOP, pre-flooring compare across companies?
Similar to gross reserve or liability balances reported by insurance peers.