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Prudential Financial PRU Life Planner — Flooring impact, EOP

Discontinued — last reported Q4 '24

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Other financials

Income statement

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Revenue$15.5B+15.3%
Net income$597.0M-15.6%
EPS (diluted)$1.68-14.3%

Balance sheet

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Cash & equivalents$15.9B-0.8%
Total debt$18.9B-3.4%
Total equity$32.0B+7.0%
Total assets$765.40B+3.5%

Cash flow

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Operating cash flow$1.0B+140%

Valuation

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Market cap$37B-14.2%
Enterprise value$39.95B-14.2%
P/E10.7×-7.6×
P/S0.6×-0.1×

Profitability

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Net margin5.5%+1.6pp

Returns & leverage

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Return on equity11.2%+3.0pp
Debt / equity0.6×-0.1×

Where this comes from

Reported directly by Prudential Financial in its filing.

Tagged under the XBRL concept pru:LiabilityForFuturePolicyBenefitAdjustmentDueToReserveFlooring.

The official record: Prudential Financial’s 10-K, filed February 13, 2025, on SEC EDGAR. View the filing →

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Questions, answered.

What is Prudential Financial's life planner — flooring impact, EOP?
Prudential Financial (PRU) reported life planner — flooring impact, EOP of $24M in Q4 2024.
How has Prudential Financial's life planner — flooring impact, EOP changed year-over-year?
Prudential Financial's life planner — flooring impact, EOP increased by 26.3% year-over-year, from $19M to $24M.
What is the long-term trend for Prudential Financial's life planner — flooring impact, EOP?
Over 2 years (2022 to 2024), Prudential Financial's life planner — flooring impact, EOP has grown at a -53.9% compound annual growth rate (CAGR), from $456M to $97M.
What does life planner — flooring impact, EOP mean?
The adjustment amount applied to insurance liabilities to meet minimum accounting or regulatory requirements.
How do you interpret life planner — flooring impact, EOP?
A significant impact suggests that the underlying liability valuation is being constrained by regulatory or accounting floors.
How does life planner — flooring impact, EOP compare across companies?
Comparable to adjustments for reserve floors or minimum capital requirements in insurance accounting.