Discontinued — last reported Q4 '24

Products & Services · Profits deferred

Life Planner — Profits deferred

Prudential Financial Life Planner — Profits deferred decreased by 5.2% to $366.00M in Q4 2024 compared to the prior quarter. Year-over-year, this metric declined by 9.2%, from $403.00M to $366.00M. Over 3 years (FY 2021 to FY 2024), Life Planner — Profits deferred shows a downward trend with a -4.7% CAGR. This decline may warrant attention — for this metric, higher values are generally preferred.

Analysis

StatementSegment
CategoryProfitability
SignalHigher is better
VolatilityStable
First reportedQ1 2021
Last reportedQ4 2024Feb 13, 2025

How to read this metric

An increase suggests strong future earnings potential, while a decrease may indicate accelerated revenue recognition or lower new business volume.

Detailed definition

This represents the portion of insurance profits that are deferred to be recognized over the life of the policy rather t...

Peer comparison

Common in life insurance accounting under US GAAP, similar to deferred acquisition cost (DAC) adjustments.

Metric ID: pru_segment_life_planner_profits_deferred

Historical Data

15 periods
 Q2 '21Q3 '21Q4 '21Q1 '22Q2 '22Q3 '22Q4 '22Q1 '23Q2 '23Q3 '23Q4 '23Q1 '24Q2 '24Q3 '24Q4 '24
Value$442.25M$442.25M$442.25M$465.00M$410.00M$433.00M$417.00M$451.00M$399.00M$421.00M$403.00M$420.00M$358.00M$386.00M$366.00M
QoQ Change+0.0%+0.0%+5.1%-11.8%+5.6%-3.7%+8.2%-11.5%+5.5%-4.3%+4.2%-14.8%+7.8%-5.2%
YoY Change-7.3%-2.1%-5.7%-3.0%-2.7%-2.8%-3.4%-6.9%-10.3%-8.3%-9.2%
Range$358.00M$465.00M
CAGR-5.3%
Avg YoY Growth-5.6%
Median YoY Growth-5.7%

Frequently Asked Questions

What is Prudential Financial's life planner — profits deferred?
Prudential Financial (PRU) reported life planner — profits deferred of $366.00M in Q4 2024.
How has Prudential Financial's life planner — profits deferred changed year-over-year?
Prudential Financial's life planner — profits deferred decreased by 9.2% year-over-year, from $403.00M to $366.00M.
What is the long-term trend for Prudential Financial's life planner — profits deferred?
Over 3 years (2021 to 2024), Prudential Financial's life planner — profits deferred has grown at a -4.7% compound annual growth rate (CAGR), from $1.77B to $1.53B.
What does life planner — profits deferred mean?
The amount of profit held back to be recognized gradually over the duration of insurance contracts.