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Prudential Financial PRU Other businesses — Direct and assumed

Discontinued — last reported Q4 '25

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Other financials

Income statement

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Revenue$15.5B+15.3%
Net income$597.0M-15.6%
EPS (diluted)$1.68-14.3%

Balance sheet

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Cash & equivalents$15.9B-0.8%
Total debt$18.9B-3.4%
Total equity$32.0B+7.0%
Total assets$765.40B+3.5%

Cash flow

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Operating cash flow$1.0B+140%

Valuation

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Market cap$37B-14.2%
Enterprise value$39.95B-14.2%
P/E10.7×-7.6×
P/S0.6×-0.1×

Profitability

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Net margin5.5%+1.6pp

Returns & leverage

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Return on equity11.2%+3.0pp
Debt / equity0.6×-0.1×

Where this comes from

Reported directly by Prudential Financial in its filing.

Tagged under the XBRL concept pru:MarketRiskBenefitAssetAmountDirectAssumed.

The official record: Prudential Financial’s 10-K, filed February 12, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Prudential Financial's other businesses — direct and assumed?
Prudential Financial (PRU) reported other businesses — direct and assumed of $0 in Q4 2025.
How has Prudential Financial's other businesses — direct and assumed changed year-over-year?
Prudential Financial's other businesses — direct and assumed decreased by 100.0% year-over-year, from $9M to $0.
What is the long-term trend for Prudential Financial's other businesses — direct and assumed?
Over 2 years (2023 to 2025), Prudential Financial's other businesses — direct and assumed has grown at a -62.1% compound annual growth rate (CAGR), from $327M to $47M.
What does other businesses — direct and assumed mean?
The total market risk benefit assets the segment is directly responsible for or has assumed from others.
How do you interpret other businesses — direct and assumed?
An increase suggests higher exposure to market-linked liabilities, requiring careful monitoring of risk management strategies.
How does other businesses — direct and assumed compare across companies?
Standard metric for insurance companies with significant variable annuity or market-linked product portfolios.