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Discontinued — last reported Q4 '25

Business Segments · Direct and assumed

Other businesses — Direct and assumed

Prudential Financial Other businesses — Direct and assumed decreased by 5.4% to $35M in Q4 2025 compared to the prior quarter. Year-over-year, this metric declined by 28.6%, from $49M to $35M. This is a positive signal — lower values indicate better performance for this metric.

Analysis

StatementSegment
CategoryRisk
SignalLower is better
VolatilityModerate
First reportedQ4 2023
Last reportedQ4 2025Feb 12, 2026

How to read this metric

An increase indicates higher exposure to market-linked liabilities, potentially requiring greater capital reserves, while a decrease suggests reduced gross risk exposure.

Detailed definition

This metric represents the gross liability amount associated with market risk benefits for insurance contracts that the...

Peer comparison

Comparable to gross market risk benefit liabilities reported by other major life and annuity insurers under GAAP accounting standards.

Metric ID: pru_segment_other_segments_direct_and_assumed

Historical Data

7 periods
 Q4 '23Q2 '24Q3 '24Q4 '24Q2 '25Q3 '25Q4 '25
Value$78M$59M$65M$49M$41M$37M$35M
QoQ Change-24.4%+10.2%-24.6%-16.3%-9.8%-5.4%
YoY Change-37.2%-30.5%-43.1%-28.6%
Range$35M$78M
CAGR-41.4%
Avg YoY Growth-34.8%
Median YoY Growth-33.8%
Current Streak4 quarters decline

Frequently Asked Questions

What is Prudential Financial's other businesses — direct and assumed?
Prudential Financial (PRU) reported other businesses — direct and assumed of $35M in Q4 2025.
How has Prudential Financial's other businesses — direct and assumed changed year-over-year?
Prudential Financial's other businesses — direct and assumed decreased by 28.6% year-over-year, from $49M to $35M.
What does other businesses — direct and assumed mean?
The total gross liability for market risk benefits from insurance policies directly issued or assumed from other insurers.