What is Prudential Financial's variable annuity — ceded?

Prudential Financial (PRU) reported variable annuity — ceded of $124M in Q4 2025.

What does variable annuity — ceded mean?

This metric quantifies the portion of Market Risk Benefit assets or liabilities that have been transferred to reinsurers. It represents the company's strategy to offload specific market risks to third-party partners. Tracking this helps investors understand the effectiveness of the company's risk-sharing agreements.

Prudential Financial PRU Variable Annuity — Ceded

Similar metrics at other companies

JXNAnnuity guaranteed benefits — Ceded

$2.25M-10.0%

LNCVariable Annuities — Less: Ceded MRB assets (liabilities)

-$327M-4.8%

LNCVariable Annuities — Ceded deferred front end loads

$0—

BHFCeded Reinsurance — Market risk benefit assets

$8M-52.9%

HIGLife insurance and annuities — Ceded Amount

$8.5M-17.1%

JXNPayout annuity — Ceded

$0—

Other financials

Income statement

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Revenue$15.5B+15.3%

Net income$597.0M-15.6%

EPS (diluted)$1.68-14.3%

Balance sheet

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Cash & equivalents$15.9B-0.8%

Total debt$18.9B-3.4%

Total equity$32.0B+7.0%

Total assets$765.40B+3.5%

Cash flow

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Operating cash flow$1.0B+140%

Valuation

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Market cap$37.6B-0.1%

Enterprise value$40.54B+2.3%

P/E10.9×-11.4×

P/S0.6×0.0×

Profitability

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Net margin5.5%+1.6pp

Returns & leverage

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Return on equity11.2%+3.0pp

Debt / equity0.6×-0.1×

Where this comes from

Reported directly by Prudential Financial in its filing.

Tagged under the XBRL concept pru:MarketRiskBenefitLiabilityAmountCeded.

The official record: Prudential Financial’s 10-K, filed February 12, 2026, on SEC EDGAR. View the filing →

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What is Prudential Financial's variable annuity — ceded?: Prudential Financial (PRU) reported variable annuity — ceded of $124M in Q4 2025.
What does variable annuity — ceded mean?: This metric quantifies the portion of Market Risk Benefit assets or liabilities that have been transferred to reinsurers. It represents the company's strategy to offload specific market risks to third-party partners. Tracking this helps investors understand the effectiveness of the company's risk-sharing agreements.