What does variable annuity — direct and assumed mean?

This metric represents the gross value of Market Risk Benefit assets or liabilities before any reinsurance cessions are applied. It includes all contracts directly written by the company as well as those assumed from other insurers. This provides a view of the total gross risk exposure managed by the segment.

Prudential Financial PRU Variable Annuity — Direct and assumed

Similar metrics at other companies

PFGVariable Annuity — Market Risk Benefit Measurement Input

$0.550.0%

JXNVariable annuity — Effect of changes in assumptions

$3M-50.0%

PFGVariable Annuity — Market Risk Benefit Before Reinsurance And Cumulative Increase Decrease From Instrument Specific Credit Risk Change

-$96M-1.5%

PFGVariable Annuity — Market Risk Benefit Net Amount At Risk

$82.2M-37.9%

METVariable Annuity — Net amount at risk

$2.43B-6.0%

JXNAnnuity guaranteed benefits — Direct

$0—

Other financials

Income statement

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Revenue$15.5B+15.3%

Net income$597.0M-15.6%

EPS (diluted)$1.68-14.3%

Balance sheet

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Cash & equivalents$15.9B-0.8%

Total debt$18.9B-3.4%

Total equity$32.0B+7.0%

Total assets$765.40B+3.5%

Cash flow

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Operating cash flow$1.0B+140%

Valuation

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Market cap$37.6B-0.1%

Enterprise value$40.54B+2.3%

P/E10.9×-11.4×

P/S0.6×0.0×

Profitability

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Net margin5.5%+1.6pp

Returns & leverage

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Return on equity11.2%+3.0pp

Debt / equity0.6×-0.1×

Where this comes from

Reported directly by Prudential Financial in its filing.

Tagged under the XBRL concept pru:MarketRiskBenefitLiabilityAmountDirectAndAssumed.

The official record: Prudential Financial’s 10-K, filed February 12, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Prudential Financial's variable annuity — direct and assumed?: Prudential Financial (PRU) reported variable annuity — direct and assumed of $4.29B in Q4 2025.
What does variable annuity — direct and assumed mean?: This metric represents the gross value of Market Risk Benefit assets or liabilities before any reinsurance cessions are applied. It includes all contracts directly written by the company as well as those assumed from other insurers. This provides a view of the total gross risk exposure managed by the segment.