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Prudential Financial PRU Variable Universal Life — Capitalization

Other product segments

Guaranteed Universal Life
$5M

Similar metrics at other companies

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BHFUniversal Life Insurance — Capitalization
$9M-18.2%
F&G Annuities & Life logo
FGUniversal life — Capitalization
$49M+19.5%
Ameriprise Financial logo
AMPVariable Universal Life Insurance — Capitalization of acquisition costs
$15M0.0%
Fidelity National Financial logo
FNFUniversal Life — Capitalization
$44.5M+17.9%
Brighthouse Financial logo
BHFVariable Annuities — Capitalization
$0
F&G Annuities & Life logo
FGUniversal life — Deferred Policy Acquisition Cost, Capitalization
$77M+11.6%

Other financials

Income statement

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Revenue$15.5B+15.3%
Net income$597.0M-15.6%
EPS (diluted)$1.68-14.3%

Balance sheet

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Cash & equivalents$15.9B-0.8%
Total debt$18.9B-3.4%
Total equity$32.0B+7.0%
Total assets$765.40B+3.5%

Cash flow

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Operating cash flow$1.0B+140%

Valuation

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Market cap$37.6B-0.1%
Enterprise value$40.54B+2.3%
P/E10.9×-11.4×
P/S0.6×0.0×

Profitability

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Net margin5.5%+1.6pp

Returns & leverage

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Return on equity11.2%+3.0pp
Debt / equity0.6×-0.1×

Where this comes from

Reported directly by Prudential Financial in its filing.

Tagged under the XBRL concept us-gaap:DeferredPolicyAcquisitionCostsAdditions.

The official record: Prudential Financial’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Prudential Financial's variable universal life — capitalization?
Prudential Financial (PRU) reported variable universal life — capitalization of $169M in Q1 2026.
How has Prudential Financial's variable universal life — capitalization changed year-over-year?
Prudential Financial's variable universal life — capitalization increased by 17.4% year-over-year, from $144M to $169M.
What is the long-term trend for Prudential Financial's variable universal life — capitalization?
Over 4 years (2021 to 2025), Prudential Financial's variable universal life — capitalization has grown at a 2.1% compound annual growth rate (CAGR), from $682M to $740M.
What does variable universal life — capitalization mean?
This refers to the allocation of capital resources specifically dedicated to supporting the variable universal life business segment. It reflects the company's internal assessment of the capital required to maintain solvency and meet regulatory requirements for this product line. Proper capitalization ensures the company can meet long-term obligations to policyholders.