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Prudential Financial PRU Variable Universal Life — Effect of assumption updates

Discontinued — last reported Q4 '24

Similar metrics at other companies

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AMPVariable Universal Life Insurance — Benefit accrual
$2M0.0%
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AMPVariable Universal Life Insurance — Impact of change in net unrealized (gains) losses on securities
$0
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AMPVariable Universal Life Insurance — Effect of actual variances from expected experience
$1M-66.7%
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UNMUnum International — Reserve Assumption Updates
$1.35M+172%
Fidelity National Financial logo
FNFUniversal Life — Actuarial model updates and refinements
$0
Corebridge Financial logo
CRBGUniversal Life — Effect of changes in cash flow assumptions

Other financials

Income statement

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Revenue$15.5B+15.3%
Net income$597.0M-15.6%
EPS (diluted)$1.68-14.3%

Balance sheet

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Cash & equivalents$15.9B-0.8%
Total debt$18.9B-3.4%
Total equity$32.0B+7.0%
Total assets$765.40B+3.5%

Cash flow

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Operating cash flow$1.0B+140%

Valuation

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Market cap$37B-14.2%
Enterprise value$39.95B-14.2%
P/E10.7×-7.6×
P/S0.6×-0.1×

Profitability

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Net margin5.5%+1.6pp

Returns & leverage

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Return on equity11.2%+3.0pp
Debt / equity0.6×-0.1×

Where this comes from

Reported directly by Prudential Financial in its filing.

Tagged under the XBRL concept pru:AdditionalLiabilityLongDurationInsuranceAssumptionUpdates.

The official record: Prudential Financial’s 10-Q, filed October 30, 2025, on SEC EDGAR. View the filing →

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Questions, answered.

What is Prudential Financial's variable universal life — effect of assumption updates?
Prudential Financial (PRU) reported variable universal life — effect of assumption updates of -$39M in Q4 2024.
What does variable universal life — effect of assumption updates mean?
The change in insurance reserves caused by updating the assumptions used to calculate future liabilities.
How do you interpret variable universal life — effect of assumption updates?
A large positive adjustment indicates a need to increase reserves due to less favorable experience or outlook, impacting earnings negatively.
How does variable universal life — effect of assumption updates compare across companies?
Comparable to assumption update impacts or unlocking adjustments at other life insurers.