Variable Universal Life — Unearned revenue
Prudential Financial Variable Universal Life — Unearned revenue decreased by 31.8% to $150.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric declined by 30.2%, from $215.00M to $150.00M. Over 4 years (FY 2021 to FY 2025), Variable Universal Life — Unearned revenue shows an upward trend with a 2.6% CAGR. This decline may warrant attention — for this metric, higher values are generally preferred.
Analysis
How to read this metric
Higher values indicate strong new business production and upfront revenue deferral, signaling future revenue potential.
Detailed definition
This metric tracks the specific issuance of unearned revenue related to variable universal life products. It captures th...
Peer comparison
Commonly reported as deferred acquisition costs or unearned revenue in insurance financial disclosures.
pru_segment_variable_universal_life_unearned_revenueHistorical Data
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $195.25M | $195.25M | $195.25M | $203.75M | $203.75M | $203.75M | $203.75M | $204.00M | $208.00M | $210.00M | $219.00M | $215.00M | $221.00M | $217.00M | $219.00M | $215.00M | $217.00M | $214.00M | $220.00M | $150.00M |
| QoQ Change | — | +0.0% | +0.0% | +4.4% | +0.0% | +0.0% | +0.0% | +0.1% | +2.0% | +1.0% | +4.3% | -1.8% | +2.8% | -1.8% | +0.9% | -1.8% | +0.9% | -1.4% | +2.8% | -31.8% |
| YoY Change | — | — | — | — | +4.4% | +4.4% | +4.4% | +0.1% | +2.1% | +3.1% | +7.5% | +5.4% | +6.3% | +3.3% | +0.0% | +0.0% | -1.8% | -1.4% | +0.5% | -30.2% |
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Frequently Asked Questions
- What is Prudential Financial's variable universal life — unearned revenue?
- Prudential Financial (PRU) reported variable universal life — unearned revenue of $150.00M in Q1 2026.
- How has Prudential Financial's variable universal life — unearned revenue changed year-over-year?
- Prudential Financial's variable universal life — unearned revenue decreased by 30.2% year-over-year, from $215.00M to $150.00M.
- What is the long-term trend for Prudential Financial's variable universal life — unearned revenue?
- Over 4 years (2021 to 2025), Prudential Financial's variable universal life — unearned revenue has grown at a 2.6% compound annual growth rate (CAGR), from $781.00M to $866.00M.
- What does variable universal life — unearned revenue mean?
- The amount of revenue deferred at the time of issuing new variable universal life policies.