Restaurant Brands International Accrued Marketing and Advertising Expenses decreased by 15.9% to $37.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric declined by 21.3%, from $47.00M to $37.00M. Over 5 years (FY 2020 to FY 2025), Accrued Marketing and Advertising Expenses shows a downward trend with a -5.7% CAGR.
An increase suggests higher planned or executed marketing activity, while a decrease may signal a reduction in promotional intensity.
This represents liabilities for marketing and advertising services that have been incurred but not yet invoiced or paid....
Common in consumer-facing industries; varies based on seasonal campaign cycles.
accrued_marketing_advertising| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $55.00M | $55.00M | $43.00M | $37.00M | $30.00M | $45.00M | $37.00M | $43.00M | $50.00M | $55.00M | $58.00M | $45.00M | $51.00M | $48.00M | $35.00M | $47.00M | $62.00M | $68.00M | $44.00M | $37.00M |
| QoQ Change | — | +0.0% | -21.8% | -14.0% | -18.9% | +50.0% | -17.8% | +16.2% | +16.3% | +10.0% | +5.5% | -22.4% | +13.3% | -5.9% | -27.1% | +34.3% | +31.9% | +9.7% | -35.3% | -15.9% |
| YoY Change | — | — | — | — | -45.5% | -18.2% | -14.0% | +16.2% | +66.7% | +22.2% | +56.8% | +4.7% | +2.0% | -12.7% | -39.7% | +4.4% | +21.6% | +41.7% | +25.7% | -21.3% |