What is Rush Enterprises's truck — goodwill?

Rush Enterprises (RUSHA) reported truck — goodwill of $439.06M in Q4 2025.

How has Rush Enterprises's truck — goodwill changed year-over-year?

Rush Enterprises's truck — goodwill increased by 3.3% year-over-year, from $424.93M to $439.06M.

What does truck — goodwill mean?

The excess of the purchase price over the fair value of identifiable net assets acquired in business combinations attributed to the truck segment. It represents the premium paid for intangible benefits such as brand reputation, customer relationships, and market presence.

Rush Enterprises RUSHA Truck — Goodwill

Other segment segments

All Other Segments

$2.56M0.0%

Similar metrics at other companies

SNDRTruckload — Goodwill

$323.2M-0.7%

WERNTruckload Transportation Services — Goodwill

$55.53M—

PAGRetail commercial truck dealership — Goodwill

$500.3M+0.6%

COLDTransportation — Goodwill

$44.35M0.0%

UBERFreight — Goodwill

$1.44B—

MML

MMLPTransportation — Goodwill

$489K0.0%

Other financials

Income statement

See full

Revenue$1.7B-9.0%

Gross profit$382.9M-3.9%

Operating income$117.0M-8.6%

Net income$61.7M+1.8%

EPS (diluted)$0.93-10.4%

Balance sheet

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Cash & equivalents$239.7M+4.8%

Total debt$516.6M-20.5%

Total equity$2.3B+4.7%

Total assets$4.5B-3.7%

Cash flow

See full

Operating cash flow$60.4M-60.7%

CapEx$66.0M-39.1%

Free cash flow-$5.6M-112%

Valuation

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Market cap$5.9B+41.0%

Enterprise value$6.17B+33.2%

P/E22.1×+7.4×

P/S0.8×+0.3×

Profitability

See full

Gross margin19.6%-0.5pp

Operating margin6%-0.5pp

Net margin3.7%0.0pp

FCF margin5.7%-0.3pp

Returns & leverage

See full

Return on equity12%-2.0pp

Debt / equity0.2×-0.1×

Current ratio1.5×0.0×

Where this comes from

Reported directly by Rush Enterprises in its filing.

Tagged under the XBRL concept us-gaap:Goodwill.

The official record: Rush Enterprises’s 10-K, filed February 25, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Rush Enterprises's truck — goodwill?: Rush Enterprises (RUSHA) reported truck — goodwill of $439.06M in Q4 2025.
How has Rush Enterprises's truck — goodwill changed year-over-year?: Rush Enterprises's truck — goodwill increased by 3.3% year-over-year, from $424.93M to $439.06M.
What does truck — goodwill mean?: The excess of the purchase price over the fair value of identifiable net assets acquired in business combinations attributed to the truck segment. It represents the premium paid for intangible benefits such as brand reputation, customer relationships, and market presence.