Operating Expenses
Sales & Marketing
Charles Schwab Corporation Sales & Marketing decreased by 12.2% to $101.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 5.2%, from $96.00M to $101.00M. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows a downward trend with a -3.5% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2013
Last reportedQ4 2025
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
is_selling_and_marketingHistorical Data
20 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $128.00M | $119.00M | $122.00M | $102.00M | $105.00M | $89.00M | $123.00M | $88.00M | $103.00M | $102.00M | $104.00M | $88.00M | $107.00M | $101.00M | $101.00M | $96.00M | $108.00M | $101.00M | $115.00M | $101.00M |
| QoQ Change | — | -7.0% | +2.5% | -16.4% | +2.9% | -15.2% | +38.2% | -28.5% | +17.0% | -1.0% | +2.0% | -15.4% | +21.6% | -5.6% | +0.0% | -5.0% | +12.5% | -6.5% | +13.9% | -12.2% |
| YoY Change | — | — | — | — | -18.0% | -25.2% | +0.8% | -13.7% | -1.9% | +14.6% | -15.4% | +0.0% | +3.9% | -1.0% | -2.9% | +9.1% | +0.9% | +0.0% | +13.9% | +5.2% |
Range$88.00M – $128.00M
CAGR-4.9%
Avg YoY Growth-1.9%
Median YoY Growth+0.0%
Business Segments
| Segment | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 |
|---|---|---|---|---|---|
| Investor Services | $64.00M | $70.00M | $60.00M | $86.00M | $79.00M |
| Advisor Services | $32.00M | $38.00M | $41.00M | $29.00M | $22.00M |
| Total | $96.00M | $108.00M | $101.00M | $115.00M | $101.00M |
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Charles Schwab Corporation's sales & marketing?
- Charles Schwab Corporation (SCHW) reported sales & marketing of $101.00M in Q1 2026.
- How has Charles Schwab Corporation's sales & marketing changed year-over-year?
- Charles Schwab Corporation's sales & marketing increased by 5.2% year-over-year, from $96.00M to $101.00M.
- What is the long-term trend for Charles Schwab Corporation's sales & marketing?
- Over 4 years (2021 to 2025), Charles Schwab Corporation's sales & marketing has grown at a -3.5% compound annual growth rate (CAGR), from $485.00M to $420.00M.
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.