Sales & Marketing
Operating ExpensesMorgan Stanley Sales & Marketing increased by 27.9% to $358.00M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 28.3%, from $279.00M to $358.00M. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows an upward trend with a 16.2% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ1 2007
Last reportedQ4 2025
How to read this metric
Rising costs may indicate aggressive expansion or a more competitive environment requiring higher spend to acquire customers.
Detailed definition
Costs incurred to promote, sell, and distribute products and services to customers. This includes advertising, sales com...
Peer comparison
Enterprise software companies often have high sales costs due to the complexity of long-term contract negotiations.
Metric ID:
is_selling_and_marketingHistorical Data
19 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $146.00M | $146.00M | $205.00M | $175.00M | $220.00M | $215.00M | $295.00M | $247.00M | $236.00M | $191.00M | $224.00M | $217.00M | $245.00M | $224.00M | $279.00M | $238.00M | $297.00M | $280.00M | $358.00M |
| QoQ Change | — | +0.0% | +40.4% | -14.6% | +25.7% | -2.3% | +37.2% | -16.3% | -4.5% | -19.1% | +17.3% | -3.1% | +12.9% | -8.6% | +24.6% | -14.7% | +24.8% | -5.7% | +27.9% |
| YoY Change | — | — | — | — | +50.7% | +47.3% | +43.9% | +41.1% | +7.3% | -11.2% | -24.1% | -12.1% | +3.8% | +17.3% | +24.6% | +9.7% | +21.2% | +25.0% | +28.3% |
Range$146.00M – $358.00M
CAGR+22.1%
Avg YoY Growth+18.2%
Median YoY Growth+21.2%
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Morgan Stanley's sales & marketing?
- Morgan Stanley (MS) reported sales & marketing of $358.00M in Q4 2025.
- How has Morgan Stanley's sales & marketing changed year-over-year?
- Morgan Stanley's sales & marketing increased by 28.3% year-over-year, from $279.00M to $358.00M.
- What is the long-term trend for Morgan Stanley's sales & marketing?
- Over 4 years (2021 to 2025), Morgan Stanley's sales & marketing has grown at a 16.2% compound annual growth rate (CAGR), from $643.00M to $1.17B.
- What does sales & marketing mean?
- The cost of advertising and selling products to customers.