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Sirius XM SIRI Subscriber Acquisition Costs

Subscriber Acquisition Costs at other companies

Globalstar logo
GlobalstarGSAT
$1M+11.1%
Trimble Inc. logo
Trimble Inc.TRMB
$49.6M-8.8%
Roku, Inc. logo
Roku, Inc.ROKU
$305.41M+49.7%
Trimble Inc. logo
Trimble Inc.TRMB
$55.8M+3.1%
Trimble Inc. logo
Trimble Inc.TRMB
$119.3M-0.3%
Liberty Media Corporation logo
Liberty Media CorporationFWONA

Other financials

Income statement

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Revenue$2.1B+1.1%
Gross profit$1.2B-2.8%
Operating income$454.0M+17.3%
Net income$245.0M+20.1%
EPS (diluted)$0.72+22.0%

Balance sheet

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Cash & equivalents$75.0M-40.9%
Total debt$9.8B-6.9%
Total equity$11.7B+4.6%
Total assets$27.1B-1.0%

Cash flow

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Operating cash flow$271.0M+12.0%
CapEx$105.0M-44.4%
Free cash flow$166.0M+213%

Valuation

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Market cap$9.44B+1.2%
Enterprise value$19.11B-3.2%
P/E11.2×
P/S1.1×0.0×

Profitability

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Gross margin53.5%-0.3pp
Operating margin17.9%
Net margin9.9%
FCF margin15.8%+4.5pp

Returns & leverage

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Return on equity7.4%
Debt / equity0.8×-0.1×
Current ratio0.4×0.0×

Where this comes from

Reported directly by Sirius XM in its filing.

Tagged under the XBRL concept siri:SubscriberAcquisitionCosts.

The official record: Sirius XM’s 10-Q, filed April 30, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Sirius XM's subscriber acquisition costs?
Sirius XM (SIRI) reported subscriber acquisition costs of $100M in Q1 2026.
How has Sirius XM's subscriber acquisition costs changed year-over-year?
Sirius XM's subscriber acquisition costs decreased by 0.0% year-over-year, from $100M to $100M.
What is the long-term trend for Sirius XM's subscriber acquisition costs?
Over 4 years (2021 to 2025), Sirius XM's subscriber acquisition costs has grown at a 6.2% compound annual growth rate (CAGR), from $326M to $414M.
What does subscriber acquisition costs mean?
The total cost spent to gain each new paying customer.
How do you interpret subscriber acquisition costs?
Lower costs relative to revenue indicate efficient growth, while rising costs may suggest increased competition or market saturation.
How does subscriber acquisition costs compare across companies?
Common in telecommunications, streaming, and SaaS industries where customer acquisition is a primary driver of growth.