What is The J.M. Smucker Company's advertising costs?

The J.M. Smucker Company (SJM) reported advertising costs of $44.83M in Q1 2026.

How has The J.M. Smucker Company's advertising costs changed year-over-year?

The J.M. Smucker Company's advertising costs decreased by 0.9% year-over-year, from $45.25M to $44.83M.

What is the long-term trend for The J.M. Smucker Company's advertising costs?

Over 3 years (2023 to 2026), The J.M. Smucker Company's advertising costs has grown at a 3.8% compound annual growth rate (CAGR), from $160.3M to $179.3M.

The J.M. Smucker Company SJM Advertising costs

Advertising costs at other companies

McCormick & Company, IncorporatedMKC

$56.28M+2.9%

Other financials

Income statement

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Revenue$2.3B+5.8%

Gross profit$862.1M+4.7%

Operating income$444.5M+174%

Net income-$724.2M-9.3%

EPS (diluted)-$6.79-9.2%

Balance sheet

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Cash & equivalents$58.6M-16.2%

Total debt$7.0B-10.6%

Total equity$5.5B-8.9%

Total assets$16.2B-7.7%

Cash flow

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Operating cash flow$579.2M+47.0%

CapEx$95.3M+0.3%

Free cash flow$483.9M+61.9%

Valuation

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Market cap$11.82B-15.1%

Enterprise value$18.75B-13.4%

P/S1.3×-0.3×

Profitability

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Gross margin33.5%-5.3pp

Operating margin4%+2.4pp

Net margin-14.1%-19.1pp

FCF margin12.8%+3.4pp

Returns & leverage

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Return on equity-20.7%-26.1pp

Debt / equity1.3×0.0×

Current ratio0.8×0.0×

Where this comes from

Reported directly by The J.M. Smucker Company in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: The J.M. Smucker Company’s 10-K, filed June 9, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is The J.M. Smucker Company's advertising costs?: The J.M. Smucker Company (SJM) reported advertising costs of $44.83M in Q1 2026.
How has The J.M. Smucker Company's advertising costs changed year-over-year?: The J.M. Smucker Company's advertising costs decreased by 0.9% year-over-year, from $45.25M to $44.83M.
What is the long-term trend for The J.M. Smucker Company's advertising costs?: Over 3 years (2023 to 2026), The J.M. Smucker Company's advertising costs has grown at a 3.8% compound annual growth rate (CAGR), from $160.3M to $179.3M.