Accrued Marketing and Advertising Expenses
Super Micro Computer, Inc. Accrued Marketing and Advertising Expenses increased by 28.5% to $51.94M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 104.2%, from $25.43M to $51.94M. Over 4 years (FY 2021 to FY 2025), Accrued Marketing and Advertising Expenses shows an upward trend with a 47.5% CAGR.
Analysis
How to read this metric
An increase often aligns with seasonal marketing pushes or major product launches, while a decrease may indicate a reduction in planned promotional activity.
Detailed definition
This liability represents the estimated costs for marketing campaigns, trade promotions, and advertising services that h...
Peer comparison
Consumer goods companies with high brand-spend intensity typically carry significant accruals in this category relative to their quarterly marketing budget.
accrued_marketing_advertisingHistorical Data
| Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | Q2 '26 | Q3 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $5.65M | $7.81M | $8.46M | $8.61M | $8.76M | $9.72M | $9.97M | $9.00M | $9.74M | $10.76M | $12.15M | $13.54M | $15.97M | $20.24M | $23.34M | $25.43M | $26.78M | $29.42M | $40.42M | $51.94M |
| QoQ Change | — | +38.2% | +8.3% | +1.8% | +1.7% | +11.0% | +2.6% | -9.8% | +8.3% | +10.5% | +12.9% | +11.4% | +18.0% | +26.7% | +15.3% | +9.0% | +5.3% | +9.9% | +37.4% | +28.5% |
| YoY Change | — | — | — | — | +54.9% | +24.5% | +17.9% | +4.5% | +11.3% | +10.7% | +21.9% | +50.4% | +63.9% | +88.0% | +92.0% | +87.9% | +67.7% | +45.4% | +73.2% | +104.2% |
Accrued Marketing and Advertising Expenses at Other Companies
Frequently Asked Questions
- What is Super Micro Computer, Inc.'s accrued marketing and advertising expenses?
- Super Micro Computer, Inc. (SMCI) reported accrued marketing and advertising expenses of $51.94M in Q1 2026.
- How has Super Micro Computer, Inc.'s accrued marketing and advertising expenses changed year-over-year?
- Super Micro Computer, Inc.'s accrued marketing and advertising expenses increased by 104.2% year-over-year, from $25.43M to $51.94M.
- What is the long-term trend for Super Micro Computer, Inc.'s accrued marketing and advertising expenses?
- Over 4 years (2021 to 2025), Super Micro Computer, Inc.'s accrued marketing and advertising expenses has grown at a 47.5% compound annual growth rate (CAGR), from $5.65M to $26.78M.
- What does accrued marketing and advertising expenses mean?
- Money owed for marketing and advertising services that have already been provided but not yet paid.