Other
Accrued customer incentives
SharkNinja Accrued customer incentives increased by 40.6% to $409.72M in Q4 2025 compared to the prior quarter.
Analysis
StatementBalance Sheet Statement
SectionOther
CategoryProfitability
SignalContext dependent
VolatilityModerate
First reportedQ4 2024
Last reportedQ4 2025Mar 2, 2026
How to read this metric
An increase suggests higher promotional activity or sales volume, while a decrease may indicate a reduction in incentive programs or faster settlement.
Detailed definition
This represents the estimated liability for rebates, discounts, or promotional allowances promised to retailers and cust...
Peer comparison
Common in retail and consumer electronics; levels should correlate with seasonal sales volume and promotional intensity.
Metric ID:
other_accrued_customer_incentives_current_25ec56Historical Data
2 periods
| Q4 '24 | Q4 '25 | |
|---|---|---|
| Value | $291.38M | $409.72M |
| QoQ Change | — | +40.6% |
| YoY Change | — | +40.6% |
Range$291.38M – $409.72M
Avg YoY Growth+40.6%
Median YoY Growth+40.6%
Accrued customer incentives at Other Companies
Frequently Asked Questions
- What is SharkNinja's accrued customer incentives?
- SharkNinja (SN) reported accrued customer incentives of $409.72M in Q4 2025.
- What does accrued customer incentives mean?
- Estimated costs for promised customer discounts and rebates that have not yet been paid.