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Shutterstock SSTK Reportable Segment — Advertising costs

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Other financials

Income statement

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Revenue$199.2M-17.9%
Gross profit$104.4M-26.4%
Operating income-$31.0M-403%
Net income-$47.6M-355%
EPS (diluted)-$1.34-353%

Balance sheet

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Cash & equivalents$162.5M+44.8%
Total debt$289.3M-3.1%
Total equity$532.1M-2.8%
Total assets$1.3B-1.0%

Cash flow

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Operating cash flow$17.4M-31.2%
CapEx$11.6M+7.3%
Free cash flow$5.8M-60.0%

Valuation

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Market cap$510.66M-21.1%
Enterprise value$637.49M-23.5%
P/E36.6×-66.3×
P/S0.5×-0.1×

Profitability

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Gross margin57.7%+0.1pp
Operating margin3.8%-2.6pp
Net margin6%+1.9pp
FCF margin12.2%+11.5pp

Returns & leverage

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Return on equity11%+3.9pp
Debt / equity0.5×0.0×
Current ratio0.5×+0.1×

Where this comes from

Reported directly by Shutterstock in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Shutterstock’s 10-Q, filed April 28, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Shutterstock's reportable segment — advertising costs?
Shutterstock (SSTK) reported reportable segment — advertising costs of $17.65M in Q1 2026.
How has Shutterstock's reportable segment — advertising costs changed year-over-year?
Shutterstock's reportable segment — advertising costs decreased by 18.5% year-over-year, from $21.66M to $17.65M.
What is the long-term trend for Shutterstock's reportable segment — advertising costs?
Over 3 years (2022 to 2025), Shutterstock's reportable segment — advertising costs has grown at a -3.6% compound annual growth rate (CAGR), from $97.19M to $86.97M.
What does reportable segment — advertising costs mean?
Reflects the total expenditure dedicated to marketing campaigns and promotional activities aimed at acquiring new customers and retaining existing ones within the segment. Monitoring this helps evaluate the cost-effectiveness of customer acquisition strategies relative to revenue growth.