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Oxford Industries OXM Emerging Brands — Advertising costs

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Other financials

Income statement

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Revenue$391.4M-0.4%
Gross profit$243.9M-3.3%
Operating income$22.4M-38.2%
Net income$15.0M-42.8%
EPS (diluted)$1.00-41.2%

Balance sheet

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Cash & equivalents$9.4M+14.5%
Total debt$592.4M+9.1%
Total equity$523.4M-11.7%
Total assets$1.3B-0.1%

Cash flow

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Operating cash flow$7.9M+300%
CapEx$22.8M-2.8%
Free cash flow-$14.9M+45.7%

Valuation

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Market cap$556.18M-8.6%
Enterprise value$1.14B+2.2%
P/S0.4×0.0×

Profitability

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Gross margin60.2%-2.5pp
Operating margin-3.1%-9.9pp
Net margin-2.6%-8.0pp
FCF margin1.6%

Returns & leverage

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Return on equity-7%-20.6pp
Debt / equity1.1×+0.2×
Current ratio1.2×-0.1×

Where this comes from

Reported directly by Oxford Industries in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The source filing: Oxford Industries’s 10-Q, filed June 11, 2026.

Filed
Jun 11, 2026, 12:22 PM EDT
Fiscal quarter
Q1 FY2026
Calendar quarter
Q2 2026
Accession
0000075288-26-000058
Gross profit$$20,707$$20,314
Operating costs:
Variable and distribution costs3,4562,447
Advertising costs2,8723,148
Employment costs5,8126,577
Occupancy costs1,6661,868
Other segment items (1)3,9253,423
Emerging Brands Segment EBITDA$$2,976$$2,851

ITEM 1. FINANCIAL STATEMENTS

FAQ

What is Oxford Industries's emerging brands — advertising costs?
Oxford Industries (OXM) reported emerging brands — advertising costs of $2.87M in Q1 2026.
How has Oxford Industries's emerging brands — advertising costs changed year-over-year?
Oxford Industries's emerging brands — advertising costs decreased by 8.8% year-over-year, from $3.15M to $2.87M.
What is the long-term trend for Oxford Industries's emerging brands — advertising costs?
Over 3 years (2022 to 2025), Oxford Industries's emerging brands — advertising costs has grown at a 22.3% compound annual growth rate (CAGR), from $6.69M to $12.25M.
What does emerging brands — advertising costs mean?
Represents the marketing and promotional expenditures dedicated to building brand awareness and driving customer acquisition for the Emerging Brands segment. It reflects the company's investment in brand equity and market positioning.

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