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Oxford Industries OXM Tommy Bahama — Advertising costs
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Where this comes from
Reported directly by Oxford Industries in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: Oxford Industries’s 10-Q, filed June 11, 2026.
- Filed
- Jun 11, 2026, 12:22 PM EDT
- Fiscal quarter
- Q1 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0000075288-26-000058
| Line item | First Quarter / Fiscal 2026 | First Quarter / Fiscal 2025 |
|---|---|---|
| Gross profit | $147,529 | $139,725 |
| Operating costs: | ||
| Variable and distribution costs | 14,299 | 13,300 |
| Advertising costs | 10,674 | 10,147 |
| Employment costs | 49,095 | 47,287 |
| Occupancy costs | 24,376 | 22,778 |
| Other segment items (1) | 8,967 | 7,889 |
| Tommy Bahama Segment EBITDA | $40,118 | $38,324 |
ITEM 1. FINANCIAL STATEMENTS
FAQ
- What is Oxford Industries's tommy bahama — advertising costs?
- Oxford Industries (OXM) reported tommy bahama — advertising costs of $10.67M in Q1 2026.
- How has Oxford Industries's tommy bahama — advertising costs changed year-over-year?
- Oxford Industries's tommy bahama — advertising costs increased by 5.2% year-over-year, from $10.15M to $10.67M.
- What is the long-term trend for Oxford Industries's tommy bahama — advertising costs?
- Over 3 years (2022 to 2025), Oxford Industries's tommy bahama — advertising costs has grown at a 7.1% compound annual growth rate (CAGR), from $33.62M to $41.28M.
- What does tommy bahama — advertising costs mean?
- Represents the marketing and promotional expenditures dedicated to building brand awareness and driving customer acquisition for the Tommy Bahama segment. This investment is critical for evaluating the brand's market position and the effectiveness of its customer outreach strategies.
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