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Five Below FIVE Reportable Segment — Advertising costs
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Where this comes from
Reported directly by Five Below in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: Five Below’s 10-Q, filed June 4, 2026.
- Filed
- Jun 4, 2026, 3:52 PM EDT
- Fiscal quarter
- Q1 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001177609-26-000020
| Line item | Thirteen Weeks Ended / May 2, 2026 | Thirteen Weeks Ended / May 3, 2025 |
|---|---|---|
| Net sales | $1,285,602 | $970,527 |
| Cost of goods sold | 806,960 | 646,614 |
| Advertising costs | 18,369 | 15,048 |
| Store and corporate expenses | 254,907 | 211,454 |
| Depreciation and amortization | 51,123 | 46,564 |
| Interest income and other income, net | 8,255 | 5,647 |
| Income tax expense | 39,442 | 15,346 |
| Net income | $123,056 | $41,148 |
Item 1. Consolidated Financial Statements (unaudited)
FAQ
- What is Five Below's reportable segment — advertising costs?
- Five Below (FIVE) reported reportable segment — advertising costs of $18.37M in Q1 2026.
- How has Five Below's reportable segment — advertising costs changed year-over-year?
- Five Below's reportable segment — advertising costs increased by 22.1% year-over-year, from $15.05M to $18.37M.
- What does reportable segment — advertising costs mean?
- Includes all expenditures related to marketing, promotional campaigns, and brand awareness initiatives for the segment. These costs are essential for driving customer traffic and maintaining brand relevance in a competitive market.
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