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Oxford Industries OXM Johnny Was — Advertising costs

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Other financials

Income statement

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Revenue$391.4M-0.4%
Gross profit$243.9M-3.3%
Operating income$22.4M-38.2%
Net income$15.0M-42.8%
EPS (diluted)$1.00-41.2%

Balance sheet

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Cash & equivalents$9.4M+14.5%
Total debt$592.4M+9.1%
Total equity$523.4M-11.7%
Total assets$1.3B-0.1%

Cash flow

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Operating cash flow$7.9M+300%
CapEx$22.8M-2.8%
Free cash flow-$14.9M+45.7%

Valuation

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Market cap$556.18M-8.6%
Enterprise value$1.14B+2.2%
P/S0.4×0.0×

Profitability

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Gross margin60.2%-2.5pp
Operating margin-3.1%-9.9pp
Net margin-2.6%-8.0pp
FCF margin1.6%

Returns & leverage

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Return on equity-7%-20.6pp
Debt / equity1.1×+0.2×
Current ratio1.2×-0.1×

Where this comes from

Reported directly by Oxford Industries in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The source filing: Oxford Industries’s 10-Q, filed June 11, 2026.

Filed
Jun 11, 2026, 12:22 PM EDT
Fiscal quarter
Q1 FY2026
Calendar quarter
Q2 2026
Accession
0000075288-26-000058
Gross profit$$24,882$$28,118
Operating costs:
Variable and distribution costs2,2112,151
Advertising costs4,1985,534
Employment costs9,42910,261
Occupancy costs4,8985,389
Other segment items (1)5,3554,812
Johnny Was Segment EBITDA$$(1,209)$$(29)

ITEM 1. FINANCIAL STATEMENTS

FAQ

What is Oxford Industries's johnny was — advertising costs?
Oxford Industries (OXM) reported johnny was — advertising costs of $4.2M in Q1 2026.
How has Oxford Industries's johnny was — advertising costs changed year-over-year?
Oxford Industries's johnny was — advertising costs decreased by 24.1% year-over-year, from $5.53M to $4.2M.
What is the long-term trend for Oxford Industries's johnny was — advertising costs?
Over 3 years (2022 to 2025), Oxford Industries's johnny was — advertising costs has grown at a 32.7% compound annual growth rate (CAGR), from $8.72M to $20.36M.
What does johnny was — advertising costs mean?
Represents the marketing and promotional expenditures dedicated to building brand awareness and driving customer acquisition for the Johnny Was segment. Investors use this to assess the effectiveness of the segment's marketing spend relative to revenue generation.

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