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Oxford Industries OXM Lilly Pulitzer — Advertising costs

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Other financials

Income statement

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Revenue$391.4M-0.4%
Gross profit$243.9M-3.3%
Operating income$22.4M-38.2%
Net income$15.0M-42.8%
EPS (diluted)$1.00-41.2%

Balance sheet

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Cash & equivalents$9.4M+14.5%
Total debt$592.4M+9.1%
Total equity$523.4M-11.7%
Total assets$1.3B-0.1%

Cash flow

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Operating cash flow$7.9M+300%
CapEx$22.8M-2.8%
Free cash flow-$14.9M+45.7%

Valuation

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Market cap$556.18M-8.6%
Enterprise value$1.14B+2.2%
P/S0.4×0.0×

Profitability

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Gross margin60.2%-2.5pp
Operating margin-3.1%-9.9pp
Net margin-2.6%-8.0pp
FCF margin1.6%—

Returns & leverage

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Return on equity-7%-20.6pp
Debt / equity1.1×+0.2×
Current ratio1.2×-0.1×

Where this comes from

Reported directly by Oxford Industries in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The source filing: Oxford Industries’s 10-Q, filed June 11, 2026.

Filed
Jun 11, 2026, 12:22 PM EDT
Fiscal quarter
Q1 FY2026
Calendar quarter
Q2 2026
Accession
0000075288-26-000058
Variable and distribution costs5,3796,048
Advertising costs8,6548,525
Employment costs13,61013,659
Occupancy costs5,0985,443
Other segment items (1)7,5358,202
Lilly Pulitzer Segment EBITDA$$15,007$$23,052
Johnny Was
Net sales$$37,850$$43,473

ITEM 1. FINANCIAL STATEMENTS

FAQ

What is Oxford Industries's lilly pulitzer — advertising costs?
Oxford Industries (OXM) reported lilly pulitzer — advertising costs of $8.65M in Q1 2026.
How has Oxford Industries's lilly pulitzer — advertising costs changed year-over-year?
Oxford Industries's lilly pulitzer — advertising costs increased by 1.5% year-over-year, from $8.53M to $8.65M.
What is the long-term trend for Oxford Industries's lilly pulitzer — advertising costs?
Over 3 years (2022 to 2025), Oxford Industries's lilly pulitzer — advertising costs has grown at a -3.8% compound annual growth rate (CAGR), from $33.49M to $29.84M.
What does lilly pulitzer — advertising costs mean?
Represents expenditures dedicated to marketing, brand promotion, and customer acquisition for the Lilly Pulitzer brand. It reflects the company's investment in maintaining brand equity and driving consumer engagement.

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