Five Below FIVE Reporting Segment — Advertising costs
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Where this comes from
Reported directly by Five Below in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The official record: Five Below’s 10-K, filed March 19, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Five Below's reporting segment — advertising costs?
- Five Below (FIVE) reported reporting segment — advertising costs of $19.04M in Q4 2025.
- How has Five Below's reporting segment — advertising costs changed year-over-year?
- Five Below's reporting segment — advertising costs increased by 18.4% year-over-year, from $16.08M to $19.04M.
- What is the long-term trend for Five Below's reporting segment — advertising costs?
- Over 3 years (2022 to 2025), Five Below's reporting segment — advertising costs has grown at a 12.1% compound annual growth rate (CAGR), from $54.07M to $76.17M.
- What does reporting segment — advertising costs mean?
- The total amount spent on marketing and advertising activities.
- How do you interpret reporting segment — advertising costs?
- Higher spending may signal an aggressive growth strategy or a response to increased competition, while lower spending could indicate cost-cutting or high organic brand loyalty.
- How does reporting segment — advertising costs compare across companies?
- Varies significantly by retail maturity; often measured as a percentage of net sales.