Skip to content
Screener

Five Below FIVE Reporting Segment — Advertising costs

Similar metrics at other companies

ADT logo
ADTReportable Segment — Advertising costs
$21.74M+17.4%
Shutterstock logo
SSTKReportable Segment — Advertising costs
$17.65M-18.5%
Laureate Education, Inc. logo
LAURMexico — Advertising costs
$19.05M+32.6%
Laureate Education, Inc. logo
LAURPeru — Advertising costs
$14.74M+47.3%
Oxford Industries logo
OXMEmerging Brands — Advertising costs
$2.87M-8.8%
Oxford Industries logo
OXMJohnny Was — Advertising costs
$4.2M-24.1%

Other financials

Income statement

See full
Revenue$1.3B+32.5%
Gross profit$478.6M+47.8%
Operating income$154.2M+203%
Net income$123.1M+199%
EPS (diluted)$2.21+195%

Balance sheet

See full
Cash & equivalents$638.9M+49.5%
Total debt$2.0B+1.2%
Total equity$2.3B+24.5%
Total assets$5.1B+13.5%

Cash flow

See full
Operating cash flow$227.2M+71.3%
CapEx$37.2M+2.7%
Free cash flow$190.0M+97.0%

Valuation

See full
Market cap$12.4B+66.1%
Enterprise value$13.75B+54.2%
P/E28.1×+0.8×
P/S2.4×+0.7×

Profitability

See full
Gross margin36.8%+1.8pp
Operating margin11%+2.7pp
Net margin8.7%+2.1pp
FCF margin8.2%+7.7pp

Returns & leverage

See full
Return on equity21.1%+5.8pp
Debt / equity0.9×-0.2×
Current ratio2.1×+0.4×

Where this comes from

Reported directly by Five Below in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The source filing: Five Below’s 10-K, filed March 19, 2026.

Filed
Mar 19, 2026, 4:29 PM EDT
Fiscal year
FY2025
Accession
0001177609-26-000010
Line itemFiscal Year / 2025Fiscal Year / 2024Fiscal Year / 2023
Net sales$4,764,147$3,876,527$3,559,369
Cost of goods sold3,049,4612,523,8652,285,544
Advertising costs76,16964,33862,466
Store and corporate expenses988,995797,060695,041
Depreciation and amortization192,123167,447130,747
Interest income and other income, net22,97214,84815,530
Income tax expense121,73085,05499,995
Net income$358,641$253,611$301,106

ITEM 8. CONSOLIDATED FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

FAQ

What is Five Below's reporting segment — advertising costs?
Five Below (FIVE) reported reporting segment — advertising costs of $19.04M in Q4 2025.
How has Five Below's reporting segment — advertising costs changed year-over-year?
Five Below's reporting segment — advertising costs increased by 18.4% year-over-year, from $16.08M to $19.04M.
What is the long-term trend for Five Below's reporting segment — advertising costs?
Over 3 years (2022 to 2025), Five Below's reporting segment — advertising costs has grown at a 12.1% compound annual growth rate (CAGR), from $54.07M to $76.17M.
What does reporting segment — advertising costs mean?
Reflects the total expenditure dedicated to marketing, promotional campaigns, and customer acquisition efforts for the segment. This investment is intended to drive store traffic and brand awareness among the target consumer base.

Ask your AI about Five Below's reporting segment — advertising costs.

Connect your AI assistant and compare it to peers, right in your chat.

Connect your AI
Harbor at dusk
Claude