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Trustco Bank Corp TRST Advertising

Advertising at other companies

Greene County Bancorp logo
Greene County BancorpGCBC
$111K-18.4%
Capital City Bank Group logo
Capital City Bank GroupCCBG
$797.5K+2.5%
BCB Bancorp logo
BCB BancorpBCBP
$489K+126%

Other financials

Income statement

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Revenue$51.5M+10.5%
Net income$17.0M+12.8%
EPS (diluted)$0.98+24.1%

Balance sheet

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Cash & equivalents$696.6M-2.4%
Total debt$144.7M+18.9%
Total equity$656.0M-5.3%
Total assets$6.5B+2.8%

Cash flow

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Operating cash flow$28.0M+3.5%
CapEx$2.5M+17.5%
Free cash flow$25.5M+2.3%

Valuation

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Market cap$930.92M+47.9%
Enterprise value$379.02M+914%
P/E14.3×+2.5×
P/S4.7×+1.2×

Profitability

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Net margin33%+3.1pp
FCF margin30.3%+2.8pp

Returns & leverage

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Return on equity9.6%+1.7pp
Debt / equity0.2×0.0×

Where this comes from

Reported directly by Trustco Bank Corp in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The source filing: Trustco Bank Corp’s 10-Q, filed August 10, 2026.

Filed
Aug 10, 2026, 1:23 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001140361-26-031982
Line itemThree months ended June 30, 2026Three months ended June 30, 2025Six months ended June 30, 2026Six months ended June 30, 2025
Equipment expense2,0821,9184,1043,862
Professional services1,9681,8863,4943,612
Outsourced services2,7042,4605,4045,160
Advertising expense586304980665
FDIC and other insurance1,1011,1362,2542,324
Other real estate expense, net112522162550
Other2,3521,6034,7283,537
Total noninterest expenses28,33326,22355,31552,552

Cover / Front Matter

FAQ

What is Trustco Bank Corp's advertising?
Trustco Bank Corp (TRST) reported advertising of $586K in Q2 2026.
How has Trustco Bank Corp's advertising changed year-over-year?
Trustco Bank Corp's advertising increased by 92.8% year-over-year, from $304K to $586K.
What is the long-term trend for Trustco Bank Corp's advertising?
Over 4 years (2021 to 2025), Trustco Bank Corp's advertising has grown at a -5.4% compound annual growth rate (CAGR), from $1.98M to $1.58M.
What does advertising mean?
This represents the total expenditure on marketing, branding, and promotional campaigns designed to attract new customers and retain existing ones. It is a discretionary expense used to drive deposit growth and loan demand. Investors monitor this to assess the bank's investment in customer acquisition and its competitive positioning in the market.

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