Trustco Bank Corp TRST Advertising
Advertising at other companies
Other financials
Where this comes from
Reported directly by Trustco Bank Corp in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The official record: Trustco Bank Corp’s 10-Q, filed May 8, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Trustco Bank Corp's advertising?
- Trustco Bank Corp (TRST) reported advertising of $394K in Q1 2026.
- How has Trustco Bank Corp's advertising changed year-over-year?
- Trustco Bank Corp's advertising increased by 9.1% year-over-year, from $361K to $394K.
- What is the long-term trend for Trustco Bank Corp's advertising?
- Over 4 years (2021 to 2025), Trustco Bank Corp's advertising has grown at a -5.4% compound annual growth rate (CAGR), from $1.98M to $1.58M.
- What does advertising mean?
- This represents the total expenditure on marketing, branding, and promotional campaigns designed to attract new customers and retain existing ones. It is a discretionary expense used to drive deposit growth and loan demand. Investors monitor this to assess the bank's investment in customer acquisition and its competitive positioning in the market.