Trupanion TRUP Finite Lived Trade Names Gross
Finite Lived Trade Names Gross at other companies
Other financials
Where this comes from
Reported directly by Trupanion in its filing.
Tagged under the XBRL concept us-gaap:FiniteLivedTradeNamesGross.
The official record: Trupanion’s 10-K, filed February 13, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Trupanion's finite lived trade names gross?
- Trupanion (TRUP) reported finite lived trade names gross of $1.37M in Q4 2025.
- How has Trupanion's finite lived trade names gross changed year-over-year?
- Trupanion's finite lived trade names gross increased by 7.7% year-over-year, from $1.27M to $1.37M.
- What is the long-term trend for Trupanion's finite lived trade names gross?
- Over 5 years (2020 to 2025), Trupanion's finite lived trade names gross has grown at a -0.3% compound annual growth rate (CAGR), from $1.39M to $1.37M.
- What does finite lived trade names gross mean?
- This represents the gross historical cost of acquired brand names or trademarks that have a limited useful life and are subject to amortization. It reflects the company's investment in brand equity through acquisitions and the value attributed to its market identity. Monitoring this helps investors understand the company's strategy for inorganic growth and brand positioning.