Tractor Supply Company Seasonal & Recreation — Average percent of sales decreased by 24.0% to 19.0% in Q1 2026 compared to the prior quarter. Year-over-year, this metric was flat by 0.0%, from 19.0% to 19.0%.
A rising average indicates that seasonal and recreational products are becoming a more permanent and significant driver of the company's business model.
This metric reflects the average revenue contribution of the Seasonal and Recreation segment as a percentage of total sa...
Similar to category penetration metrics used by multi-line retailers to evaluate the importance of specific departments within their total store footprint.
tsco_segment_seasonal_recreation_average_percent_of_sales| Q2 '22 | Q3 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | 26% | 21% | 19% | 22% | 20% | 21% | 28% | 25% | 19% | 28% | 25% | 19% |
| QoQ Change | — | -19.2% | -9.5% | +15.8% | -9.1% | +5.0% | +33.3% | -10.7% | -24.0% | +47.4% | -10.7% | -24.0% |
| YoY Change | — | — | — | -15.4% | -4.8% | +10.5% | +27.3% | +25.0% | -9.5% | +0.0% | +0.0% | +0.0% |