Discontinued — last reported Q4 '24

Products & Services · Revenue

Programmable Messaging — Revenue

Twilio Programmable Messaging — Revenue remained flat by 0.0% to $589.69M in Q4 2024 compared to the prior quarter. Year-over-year, this metric grew by 8.0%, from $546.19M to $589.69M. Over 3 years (FY 2021 to FY 2024), Programmable Messaging — Revenue shows an upward trend with a 18.5% CAGR. This decline may warrant attention — for this metric, higher values are generally preferred.

Analysis

StatementSegment
CategoryGrowth
SignalHigher is better
VolatilityModerate
First reportedQ1 2020
Last reportedQ4 2024
Rolls up toTotal Revenue

How to read this metric

An increase indicates higher adoption of the messaging platform and increased usage volume by customers, while a decrease may signal competitive pressure, customer churn, or a shift in communication preferences.

Detailed definition

This metric represents the total revenue generated from the company's core cloud-based messaging platform, which allows...

Peer comparison

Comparable to CPaaS messaging revenue reported by peers like Vonage or Bandwidth, often evaluated based on net expansion rates and overall market share in the developer-focused communication space.

Metric ID: twlo_segment_programmable_messaging_revenue

Historical Data

4 years
 FY'21FY'22FY'23FY'24
Value$1.42B$2.07B$2.18B$2.36B
YoY Change+45.9%+5.7%+8.0%
Range$1.42B$2.36B
CAGR+18.5%
Avg YoY Growth+19.9%
Median YoY Growth+8.0%
Current Streak3+ years growth

Frequently Asked Questions

What is Twilio's programmable messaging — revenue?
Twilio (TWLO) reported programmable messaging — revenue of $589.69M in Q4 2024.
How has Twilio's programmable messaging — revenue changed year-over-year?
Twilio's programmable messaging — revenue increased by 8.0% year-over-year, from $546.19M to $589.69M.
What is the long-term trend for Twilio's programmable messaging — revenue?
Over 3 years (2021 to 2024), Twilio's programmable messaging — revenue has grown at a 18.5% compound annual growth rate (CAGR), from $1.42B to $2.36B.
What does programmable messaging — revenue mean?
Revenue generated from the company's core API-based messaging services used by developers to send SMS and other communications.