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Sales & Marketing at other companies

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Other financials

Income statement

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Revenue$1.3B+37.7%
Operating income-$97.0M-29.3%
Net income-$90.0M-28.6%
EPS (diluted)-$0.39-25.8%

Balance sheet

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Cash & equivalents$955.0M+69.6%
Total debt$5.2B+7.6%
Total equity$136.0M-73.1%
Total assets$7.2B+11.0%

Cash flow

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Operating cash flow$151.0M+214%
CapEx$13.0M-60.6%
Free cash flow$138.0M+183%

Valuation

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Market cap$1.7B+125%
Enterprise value$5.99B+18.2%
P/S0.4×+0.2×

Profitability

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Operating margin-4.1%-4.4pp
Net margin-3.6%-3.8pp
FCF margin-3.9%

Returns & leverage

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Return on equity-27.7%-28.9pp
Debt / equity38.5×+28.9×
Current ratio0.6×+0.2×

Where this comes from

Reported directly by Frontier Group Holdings, Inc. in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The source filing: Frontier Group Holdings, Inc.’s 10-Q, filed July 29, 2026.

Filed
Jul 29, 2026, 8:02 AM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001670076-26-000087
Line itemThree Months Ended June 30, 2026Three Months Ended June 30, 2025Six Months Ended June 30, 2026Six Months Ended June 30, 2025
Salaries, wages and benefits266254537503
Aircraft rent266194531355
Station operations197178389358
Maintenance, materials and repairs644720698
Sales and marketing48399180
Depreciation and amortization562111841
Other operating43417559
Total operating expenses1,3761,0042,6511,962

Item 1. Condensed Consolidated Financial Statements

FAQ

What is Frontier Group Holdings, Inc.'s sales & marketing?
Frontier Group Holdings, Inc. (ULCC) reported sales & marketing of $64M in Q2 2026.
How has Frontier Group Holdings, Inc.'s sales & marketing changed year-over-year?
Frontier Group Holdings, Inc.'s sales & marketing increased by 36.2% year-over-year, from $47M to $64M.
What is the long-term trend for Frontier Group Holdings, Inc.'s sales & marketing?
Over 4 years (2021 to 2025), Frontier Group Holdings, Inc.'s sales & marketing has grown at a 9.9% compound annual growth rate (CAGR), from $109M to $159M.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.

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