Screener
JetBlue Airways JBLU Sales & Marketing
Sales & Marketing at other companies
Other financials
Where this comes from
Reported directly by JetBlue Airways in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The source filing: JetBlue Airways’s 10-Q, filed July 28, 2026.
- Filed
- Jul 28, 2026, 7:03 AM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001158463-26-000075
| Line item | Three Months Ended June 30, 2026 | Three Months Ended June 30, 2025 | Six Months Ended June 30, 2026 | Six Months Ended June 30, 2025 |
|---|---|---|---|---|
| Landing fees and other rents | 183 | 171 | 352 | 330 |
| Depreciation and amortization | 183 | 171 | 362 | 339 |
| Aircraft rent | 15 | 20 | 30 | 39 |
| Sales and marketing | 88 | 76 | 160 | 147 |
| Maintenance, materials and repairs | 204 | 198 | 398 | 389 |
| Special items | — | 24 | — | 24 |
| Other operating expenses | 379 | 334 | 745 | 667 |
| Total operating expenses | 2,838 | 2,350 | 5,302 | 4,664 |
ITEM 1. FINANCIAL STATEMENTS
FAQ
- What is JetBlue Airways's sales & marketing?
- JetBlue Airways (JBLU) reported sales & marketing of $88M in Q2 2026.
- How has JetBlue Airways's sales & marketing changed year-over-year?
- JetBlue Airways's sales & marketing increased by 15.8% year-over-year, from $76M to $88M.
- What is the long-term trend for JetBlue Airways's sales & marketing?
- Over 4 years (2021 to 2025), JetBlue Airways's sales & marketing has grown at a 13.5% compound annual growth rate (CAGR), from $183M to $304M.
- What does sales & marketing mean?
- Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.
Ask your AI about JetBlue Airways's sales & marketing.
Connect your AI assistant and compare it to peers, right in your chat.
Connect your AI
Claude