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JetBlue Airways JBLU Sales & Marketing

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Other financials

Income statement

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Revenue$2.2B+4.7%
Operating income-$224.0M-28.7%
Net income-$319.0M-53.4%
EPS (diluted)-$0.86-45.8%

Balance sheet

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Cash & equivalents$1.9B-19.2%
Total debt$9.8B+2.5%
Total equity$1.8B-26.0%
Total assets$16.6B-2.9%

Cash flow

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Operating cash flow$120.0M+5.3%
CapEx$126.0M-28.4%
Free cash flow-$6.0M+90.3%

Valuation

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Market cap$2.15B-3.9%

Profitability

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Operating margin-4.6%-11.0pp
Net margin-7.8%-23.4pp
FCF margin-12.2%-0.5pp

Returns & leverage

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Return on equity-33.5%-68.2pp
Debt / equity5.4×+1.5×
Current ratio0.7×-0.3×

Where this comes from

Reported directly by JetBlue Airways in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: JetBlue Airways’s 10-Q, filed April 28, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is JetBlue Airways's sales & marketing?
JetBlue Airways (JBLU) reported sales & marketing of $72M in Q1 2026.
How has JetBlue Airways's sales & marketing changed year-over-year?
JetBlue Airways's sales & marketing increased by 2.9% year-over-year, from $70M to $72M.
What is the long-term trend for JetBlue Airways's sales & marketing?
Over 4 years (2021 to 2025), JetBlue Airways's sales & marketing has grown at a 13.5% compound annual growth rate (CAGR), from $183M to $304M.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.