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Delta Air Lines DAL Sales & Marketing

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Other financials

Income statement

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Revenue$19.8B+18.7%
Operating income$1.9B-11.3%
Net income$1.6B-24.7%
EPS (diluted)$2.44-25.4%

Balance sheet

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Cash & equivalents$4.8B+35.3%
Total debt$18.9B-8.1%
Total equity$21.8B+25.1%
Total assets$86.3B+10.1%

Cash flow

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Operating cash flow$1.6B-14.1%

Valuation

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Market cap$56.72B+62.1%
Enterprise value$70.88B+25.8%
P/E14.4×+6.6×
P/S0.8×+0.3×

Profitability

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Operating margin8.1%-1.3pp
Net margin5.8%-1.5pp

Returns & leverage

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Return on equity20.1%-9.9pp
Debt / equity-0.4×
Current ratio0.4×0.0×

Where this comes from

Reported directly by Delta Air Lines in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Delta Air Lines’s 10-Q, filed July 10, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Delta Air Lines's sales & marketing?
Delta Air Lines (DAL) reported sales & marketing of $726M in Q2 2026.
How has Delta Air Lines's sales & marketing changed year-over-year?
Delta Air Lines's sales & marketing increased by 7.9% year-over-year, from $673M to $726M.
What is the long-term trend for Delta Air Lines's sales & marketing?
Over 4 years (2021 to 2025), Delta Air Lines's sales & marketing has grown at a 27.1% compound annual growth rate (CAGR), from $953M to $2.49B.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.