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Allegiant Travel ALGT Sales & Marketing

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Segments

By segment

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Allegiant Air$29.86M+18.9%
Sun Country Airlines$5.33M
Sunseeker$0-100%

Other financials

Income statement

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Revenue$943.5M+36.9%
Operating income$21.1M+131%
Net income-$4.9M+92.5%
EPS (diluted)-$0.21+94.2%

Balance sheet

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Cash & equivalents$544.8M+139%
Total debt$1.1B+56.3%
Total equity$1.8B+68.3%
Total assets$6.4B+46.8%

Cash flow

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Operating cash flow$46.1M-50.0%
CapEx$120.7M+17.5%
Free cash flow$222.6M+90.4%

Valuation

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Market cap$2.57B+186%
Enterprise value$3.09B+128%
P/S0.9×+0.5×

Profitability

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Operating margin4.9%+2.9pp
Net margin-11.4%-12.5pp
FCF margin-5%+3.3pp

Returns & leverage

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Return on equity-25.3%-27.4pp
Debt / equity0.6×0.0×
Current ratio0.8×-0.3×

Where this comes from

Reported directly by Allegiant Travel in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The source filing: Allegiant Travel’s 10-Q, filed August 10, 2026.

Filed
Aug 10, 2026, 4:11 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001362468-26-000051
Line itemThree Months Ended June 30, 2026Three Months Ended June 30, 2025Six Months Ended June 30, 2026Six Months Ended June 30, 2025
Station operations95,55175,248172,033148,753
Depreciation and amortization70,70968,519128,635131,830
Maintenance and repairs49,25236,37984,46971,233
Sales and marketing35,19426,83763,39451,933
Aircraft rent7,01511,02314,47616,942
Other40,71641,08960,64976,259
Special charges, net of recoveries65,952117,92493,734116,369
Total operating expenses922,376756,8731,573,7031,390,945

Item 1. Consolidated Financial Statements

FAQ

What is Allegiant Travel's sales & marketing?
Allegiant Travel (ALGT) reported sales & marketing of $35.19M in Q2 2026.
How has Allegiant Travel's sales & marketing changed year-over-year?
Allegiant Travel's sales & marketing increased by 31.1% year-over-year, from $26.84M to $35.19M.
What is the long-term trend for Allegiant Travel's sales & marketing?
Over 4 years (2021 to 2025), Allegiant Travel's sales & marketing has grown at a 8.1% compound annual growth rate (CAGR), from $72.74M to $99.44M.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.

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