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Allegiant Travel ALGT Sunseeker — Sales and marketing

Other segment segments

Allegiant Air
$29.86M+18.9%
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$5.33M—

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Other financials

Income statement

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Revenue$943.5M+36.9%
Operating income$21.1M+131%
Net income-$4.9M+92.5%
EPS (diluted)-$0.21+94.2%

Balance sheet

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Cash & equivalents$544.8M+139%
Total debt$1.1B+56.3%
Total equity$1.8B+68.3%
Total assets$6.4B+46.8%

Cash flow

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Operating cash flow$46.1M-50.0%
CapEx$120.7M+17.5%
Free cash flow$222.6M+90.4%

Valuation

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Market cap$2.57B+186%
Enterprise value$3.09B+128%
P/S0.9×+0.5×

Profitability

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Operating margin4.9%+2.9pp
Net margin-11.4%-12.5pp
FCF margin-5%+3.3pp

Returns & leverage

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Return on equity-25.3%-27.4pp
Debt / equity0.6×0.0×
Current ratio0.8×-0.3×

Where this comes from

Reported directly by Allegiant Travel in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The source filing: Allegiant Travel’s 10-K, filed February 26, 2026.

Filed
Feb 26, 2026, 4:13 PM EST
Fiscal year
FY2025
Accession
0001362468-26-000008
(in thousands)AirlineSunseekerConsolidated
Station operations297,549—297,549
Depreciation and amortization242,0267,159249,185
Maintenance and repairs149,938—149,938
Sales and marketing95,0534,39099,443
Aircraft lease rentals36,488—36,488
Other operating expense(1)92,27334,083126,356
Special charges, net of recoveries43,53994,166137,705
Total operating expenses2,402,029167,3832,569,412

Item 8. Financial Statements and Supplementary Data

FAQ

What is Allegiant Travel's sunseeker — sales and marketing?
Allegiant Travel (ALGT) reported sunseeker — sales and marketing of $0 in Q4 2025.
How has Allegiant Travel's sunseeker — sales and marketing changed year-over-year?
Allegiant Travel's sunseeker — sales and marketing decreased by 100.0% year-over-year, from $1.97M to $0.
What is the long-term trend for Allegiant Travel's sunseeker — sales and marketing?
Over 3 years (2022 to 2025), Allegiant Travel's sunseeker — sales and marketing has grown at a 57.7% compound annual growth rate (CAGR), from $1.12M to $4.39M.
What does sunseeker — sales and marketing mean?
Covers all expenditures related to advertising, promotional campaigns, and sales efforts aimed at driving bookings and brand awareness for the Sunseeker resort. This metric measures the investment required to acquire customers and maintain occupancy rates. It is essential for evaluating the effectiveness of the segment's customer acquisition strategy.

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