What does sun country airlines — sales and marketing mean?

Represents the total costs incurred by the Sun Country Airlines segment for advertising, promotional activities, and distribution channels. This metric reflects the investment required to acquire passengers and maintain brand visibility within the airline's specific market segments. Monitoring this helps evaluate the efficiency of customer acquisition strategies relative to segment revenue.

Allegiant Travel (ALGT) Sun Country Airlines — Sales and marketing

Screener

Other segment segments

Allegiant Air

$29.86M+18.9%

Sunseeker

$0-100%

Similar metrics at other companies

THRYMarketing Services — Sales and marketing

$11.36M-35.0%

NRDSOther marketing — Sales and marketing

$29.3M-23.9%

NRDSPerformance marketing — Sales and marketing

$116.1M+29.7%

FFAIAIEV — Sales and marketing

$4.98M+61.8%

FFAIAIXC — Sales and marketing

$638K—

FFAIRobotics — Sales and marketing

$0—

Other financials

Income statement

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Revenue$943.5M+36.9%

Operating income$21.1M+131%

Net income-$4.9M+92.5%

EPS (diluted)-$0.21+94.2%

Balance sheet

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Cash & equivalents$544.8M+139%

Total debt$1.1B+56.3%

Total equity$1.8B+68.3%

Total assets$6.4B+46.8%

Cash flow

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Operating cash flow$46.1M-50.0%

CapEx$120.7M+17.5%

Free cash flow$222.6M+90.4%

Valuation

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Market cap$2.57B+186%

Enterprise value$3.09B+128%

P/S0.9×+0.5×

Profitability

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Operating margin4.9%+2.9pp

Net margin-11.4%-12.5pp

FCF margin-5%+3.3pp

Returns & leverage

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Return on equity-25.3%-27.4pp

Debt / equity0.6×0.0×

Current ratio0.8×-0.3×

Where this comes from

Reported directly by Allegiant Travel in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The source filing: Allegiant Travel’s 10-Q, filed August 10, 2026.

Filed: Aug 10, 2026, 4:11 PM EDT
Fiscal quarter: Q2 FY2026
Calendar quarter: Q2 2026
Accession: 0001362468-26-000051

(in thousands)	Three Months Ended June 30, 2026 / Allegiant Air	Three Months Ended June 30, 2026 / Sun Country	Consolidated
Station operations	76,139	19,412	95,551
Depreciation and amortization	58,521	12,188	70,709
Maintenance and repairs	39,349	9,903	49,252
Sales and marketing	29,860	5,334	35,194
Aircraft rent	7,015	—	7,015
Other operating expense(1)	29,263	11,453	40,716
Special charges, net of recoveries	39,514	26,438	65,952
Total operating expenses	746,121	176,255	922,376

Item 1. Consolidated Financial Statements

FAQ

What is Allegiant Travel's sun country airlines — sales and marketing?: Allegiant Travel (ALGT) reported sun country airlines — sales and marketing of $5.33M in Q2 2026.
What does sun country airlines — sales and marketing mean?: Represents the total costs incurred by the Sun Country Airlines segment for advertising, promotional activities, and distribution channels. This metric reflects the investment required to acquire passengers and maintain brand visibility within the airline's specific market segments. Monitoring this helps evaluate the efficiency of customer acquisition strategies relative to segment revenue.