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Allegiant Travel ALGT Allegiant Air — Sales and marketing
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Where this comes from
Reported directly by Allegiant Travel in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The source filing: Allegiant Travel’s 10-Q, filed August 10, 2026.
- Filed
- Aug 10, 2026, 4:11 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001362468-26-000051
| (in thousands) | Three Months Ended June 30, 2026 / Allegiant Air | Three Months Ended June 30, 2026 / Sun Country | Consolidated |
|---|---|---|---|
| Station operations | 76,139 | 19,412 | 95,551 |
| Depreciation and amortization | 58,521 | 12,188 | 70,709 |
| Maintenance and repairs | 39,349 | 9,903 | 49,252 |
| Sales and marketing | 29,860 | 5,334 | 35,194 |
| Aircraft rent | 7,015 | — | 7,015 |
| Other operating expense(1) | 29,263 | 11,453 | 40,716 |
| Special charges, net of recoveries | 39,514 | 26,438 | 65,952 |
| Total operating expenses | 746,121 | 176,255 | 922,376 |
Item 1. Consolidated Financial Statements
FAQ
- What is Allegiant Travel's allegiant air — sales and marketing?
- Allegiant Travel (ALGT) reported allegiant air — sales and marketing of $29.86M in Q2 2026.
- How has Allegiant Travel's allegiant air — sales and marketing changed year-over-year?
- Allegiant Travel's allegiant air — sales and marketing increased by 18.9% year-over-year, from $25.12M to $29.86M.
- What is the long-term trend for Allegiant Travel's allegiant air — sales and marketing?
- Over 3 years (2022 to 2025), Allegiant Travel's allegiant air — sales and marketing has grown at a -1.5% compound annual growth rate (CAGR), from $99.56M to $95.05M.
- What does allegiant air — sales and marketing mean?
- This metric measures the investment in advertising, promotional campaigns, and distribution channels used to drive passenger bookings. It reflects the company's efforts to acquire customers and maintain brand visibility in a competitive travel market. Investors analyze this to determine the efficiency of customer acquisition costs relative to revenue growth.
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