Vera Bradley VRA Direct — Revenue from Contract with Customer, Excluding Assessed Tax

Other segment segments

Similar metrics at other companies

BBWDirect To Consumer — Revenue

$113.47M-5.1%

CALDirect To Consumer — Revenue (Gross)

$443.79M+3.5%

LEGHDirect Sales — Revenue

$2.68M+80.2%

NTS

NTSKDirect End Customers — Revenue

$6.72M-19.6%

SKYRetail — Revenue

$230.33M+9.8%

FTDRDirect To Consumer Home Service Plan Contracts — Revenue

$31M-3.1%

Questions, answered.

What is Vera Bradley's direct — revenue from contract with customer, excluding assessed tax?

Vera Bradley (VRA) reported direct — revenue from contract with customer, excluding assessed tax of $44.85M in Q1 2026.

How has Vera Bradley's direct — revenue from contract with customer, excluding assessed tax changed year-over-year?

Vera Bradley's direct — revenue from contract with customer, excluding assessed tax increased by 4.1% year-over-year, from $43.08M to $44.85M.

What is the long-term trend for Vera Bradley's direct — revenue from contract with customer, excluding assessed tax?

Over 4 years (2022 to 2026), Vera Bradley's direct — revenue from contract with customer, excluding assessed tax has grown at a -10.5% compound annual growth rate (CAGR), from $354.88M to $227.79M.

What does direct — revenue from contract with customer, excluding assessed tax mean?

This metric represents the total revenue generated from direct-to-consumer sales channels, including retail stores and e-commerce platforms, net of sales taxes. It serves as a primary indicator of consumer demand and the effectiveness of the company's direct retail strategy. Tracking this figure helps investors assess the top-line performance of the company's owned distribution network.